Company Research Report on Hooked

Company Overview

• Name: Hooked

• Mission: Hooked uses proprietary A.I. technology to predict and create hit content, revolutionizing storytelling by reaching millions of viewers worldwide.

• Founders: Prerna Gupta and Parag Chordia

• Key People:

• Prerna Gupta (CEO & Founder)

• Parag Chordia (Co-Founder)

• Headquarters: No information is available

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Hooked specializes in producing serialized "chat fiction" for smartphones and has developed an innovative chat fiction format. The company has topped app store charts in over 25 countries and has been recognized with design awards.

Products

• Primary Product:

• Hooked App: Delivers stories in a chat/text message format optimized for mobile devices. Serves as a platform for short stories and fiction accessible to young audiences.

• High-Level Description: Offers a new format for storytelling that merges the dynamics of text messaging with traditional fiction narratives. It has been described as an app for readers who believe fiction should feel like a conversation.

• Key Features:

• Stories are delivered in an interactive, chat-based format.

• Focuses on short-form, serialized storytelling.

• Targeted at Gen Z and young adult audiences.

Recent Developments

• New Product Launches:

• Hooked TV: A video app that made it into the Top 10 in Entertainment on Apple's list. This extension of the Hooked app redefines television for mobile audiences.

• New Features and Innovations:

• Integration of proprietary A.I. technology to track and predict successful content outcomes based on a comprehensive data analysis of user engagement.

• Partnerships and Investments:

• Notable investors include prominent figures and firms such as Sound Ventures, The Chernin Group, WME/Endeavor, MACRO, and celebrities like Steph Curry, Kevin Durant, LeBron James, Mariah Carey, Jamie Foxx, among others.

• Awards and Recognition:

• Has been the #1 app on App Store and Google Play in over 25 countries. Named in Apple's 'Best of 2017' list.

• Media and Press Highlights:

• Featured in various media outlets discussing the innovative nature of the app, strategies for engaging Gen Z audiences, and the fusion of technology with storytelling (e.g., Forbes, Fast Company, Variety).

The company continues to make strides in redefining mobile storytelling and content delivery, drawing attention from both users and investors. The emphasis on integrating artificial intelligence to optimize content creation positions Hooked as a leader in the evolving landscape of digital media.