Overview
Hoops CRM is a specialized platform aimed at enhancing the operational efficiency of custom product manufacturing businesses. Its offerings focus on industries involved in screen printing, branded merchandise, and promotional products. The CRM provides a comprehensive suite of features, including supplier catalog access, job tracking, artwork approvals, purchase orders, quoting, invoicing, and payment tracking. A central feature of Hoops is its customizable workflow designed to provide clear visibility across all orders, streamlining business processes effectively.
Key Features
- Modern Order Management: Features completely customizable workflows that streamline processes by offering clear and efficient order visibility.
- Comprehensive Business Management: Facilitates access to supplier catalogs, management of various job aspects, art approvals, quote generation, and purchase order management.
- Enhanced Communication: Improves internal communication by providing team members with direct insights into job progress and effective job management capabilities.
Market and Product Positioning
Hoops CRM primarily targets businesses such as print shops and those dealing in screen printing, embroidery, and promotional products. By simplifying business processes, the software allows for greater efficiency, saves time, and offers growth opportunities through enhanced organization and management.
Customer Feedback
Notable customer successes include Diffuse Screen Printing, Ace Promotions, and Budget Screen Printing, which have reported significant improvements in organizational efficiency, ease of use, quoting, and team collaboration since implementing Hoops CRM. Tribal Sport highlighted the transformational impact of Hoops’ Quoting feature on their operations.
Leadership Team
Key Personnel
- Brad Pengelly: Founder, based in Queensland, Australia. He has an entrepreneurial background with experience from Budget Screen Printing, which inspired the creation of Hoops CRM.
- Skye Pengelly: Co-Founder, instrumental in developing features like Multi-Step Automations, establishing Hoops CRM as a customizable tool for diverse workflows.
- Samantha Cuttill: Implementation Specialist, focuses on enabling clients to fully utilize the CRM’s features for a seamless transition.
Recent Developments
Hoops continually enhances its offerings, most recently with the launch of Multi-Step Automations to accommodate complex workflow needs. This innovation underscores its critical role in modern business operations in its targeted market.
Competitor Profiling for Hoops
Company Overview
Hoops operates dynamically within the Human Resources Services industry, established in 2016 and privately held in Plano, Texas, with a team size ranging from 11 to 50 employees. Specializing in HR Technology, Recruiting Solutions, Talent Engagement & Communications, Hoops aims to overhaul hiring processes by leveraging expert recruiting teams, tailored strategies, advanced AI, and automation technologies. Its scalable solutions and subscription-based pricing models are designed to facilitate business growth without significant recruitment cost overheads.
Services and Strategies
Key strategies focus on simplifying hiring through custom-developed software solutions. Hoops provides comprehensive recruiting services covering Machine Learning & AI, Recruitment, Talent Management, and Cost-Effective Hiring, emphasizing passive sourcing to tap into untapped talent pools beyond typical active job seekers.
Market Position and Adaptability
Positioned distinctively by offering subscription-based pricing models, Hoops addresses specific client needs while avoiding high costs associated with traditional recruitment methods. AI and automation enhance its adaptability to market changes and emerging trends like remote work, evident in their evolving strategies for remote hiring.
Digital and Industry Engagement
Hoops maintains a significant digital presence, actively engaging with 1,308 LinkedIn followers by sharing insights on effective hiring practices. Their content focuses on refining remote hiring strategies, providing practical solutions for virtual team management and productivity challenges, reinforcing their thought leadership in HR technology and enhancing client confidence.
Competitors
In a competitive HR technology and recruitment space, Hoops contends with key players such as BambooHR, Greenhouse, ADP Workforce Now, and Zenefits:
- BambooHR offers integrated HR solutions including payroll, onboarding, benefits, and performance management.
- Greenhouse is known for structured recruiting solutions emphasizing fair hiring practices.
- ADP Workforce Now provides comprehensive HR functionalities integrating payroll and benefits with strong analytics.
- Zenefits simplifies HR processes, bridging benefits and payroll for small to medium-sized businesses.
In summary, Hoops stands out by combining innovative technology with strategic recruitment solutions. Their focus on flexibility, cost-effectiveness, and technological advancement positions them as a valuable partner for businesses seeking optimized hiring processes.
