Company Market Research Report: Horizon Media

Company Overview

• Name: Horizon Media

• Mission: At Horizon Media, they emphasize that "Business is Personal". Their mission is to cultivate an environment of diversity, equity, and inclusion, offering equitable access to learning and advancement while nurturing their diverse employee community.

• Founded: No information is available.

• Founders: No information is available.

• Key People:

• Bill Koenigsberg: CEO and Founder

• Donnie Williams: EVP/Chief Digital Officer, co-Founder of Chapter & Verse

• Pedro L. Rodriguez: SVP, Business Growth, Digital Marketing & Transformation, co-Founder of Chapter & Verse

• Latraviette D. Smith-Wilson: Chief Marketing and Equity Officer

• Stan Fields: EVP, Chief Development Officer

• Karen Hunt: President, Western Region

• Phil Mitchell: EVP, Managing Partner

• Headquarters: Offices are located in New York, Los Angeles, and Toronto.

• Number of Employees: Approximately 2,300 employees.

• Revenue: Manages over $9 billion in client investments.

• Known For: As the largest privately held media services agency in the world, Horizon Media is recognized for its comprehensive capabilities in media engagement, social intelligence, and emerging technologies, providing brand strategy, communications planning, and media activation services across traditional and emerging channels.

Products and Services

Services Offered

• Full-Service Media Agency: Provides complete brand strategy, communications planning and activation across traditional and emerging channels.

• Consumer Insights & Analytics: Offers consumer insights, channel insights, and competitive research.

• Creative Services: Includes creative media and digital services.

• Sports and Entertainment Marketing: Specialized branch focusing on sport and entertainment partnerships.

• Trade and Barter Services: Facilitates trading and barter services.

• Customized Client Teams: Local market experts and national strength for customized service.

• Digital DNA: Heavily invested in digital and social tools and technologies.

Recent Developments

• New B2B Growth Practice (July 2022): Launched Green Thread to establish advanced systems for revenue expansion.

• Acquisition of First Tube (June 2022): Acquired experiential transformation pioneer First Tube to enhance live digital experience platforms for brands.

• Chapter & Verse Launch (June 2022): Introduced Chapter & Verse, focusing on the Metaverse, Web3, blockchain, and related facets, demonstrating advancements in this cutting-edge sector.

• eMbrace Platform (April 2022): Partnered with Nielsen to launch eMbrace, a software and data-driven platform emphasizing cultural equity in media planning.

• Diversity and Inclusion Initiative: Reinforced commitment by appointing Latraviette D. Smith-Wilson as Chief Marketing and Equity Officer, embedding DEI into core business practices.

Future Outlook

• Expansion in Canada: Opened a new office in Edmonton to strengthen their regional presence and leverage their distinct operating model across western Canada.