Horizon Pest Control Company Profile

Background

Founded in 1970 by Bernard N. Holst Jr., Horizon Pest Control is a family-owned and operated business headquartered in Midland Park, New Jersey. The company's mission is encapsulated in its motto: "Let our family take care of your family," reflecting a commitment to treating every home and business as their own. Over the past five decades, Horizon has grown from a two-person operation to a team of over 65 employees, serving central and northern New Jersey, as well as parts of New York, including Rockland County, Manhattan, Brooklyn, and the Bronx.

Key Strategic Focus

Horizon Pest Control specializes in providing comprehensive pest management solutions for both residential and commercial clients. Their services encompass general pest control, termite management, bed bug eradication, bird control, canine inspections, and disinfectant services. The company emphasizes a proactive approach, focusing on customer service and fostering a positive work culture to ensure client satisfaction. Their strategic objectives include expanding service areas, enhancing service offerings, and maintaining high standards of employee training and development.

Financials and Funding

In 2020, Horizon Pest Control reported a revenue of $7.67 million, marking a 9% increase from the previous year. The company projected an additional 15% growth by the end of 2021. Despite challenges posed by the COVID-19 pandemic, Horizon successfully shifted its focus towards the residential market, contributing to its financial growth.

Technological Platform and Innovation

Horizon Pest Control invests significantly in training and technology to stay abreast of industry advancements. Each technician is state-licensed and undergoes continuous education to ensure the application of the latest pest control methodologies. The company offers green pest control options, utilizing environmentally friendly products and techniques to minimize ecological impact.

Leadership Team

Bernard N. Holst Jr.: Founder and former President of the National Pest Management Association (2006-2007).

Bernie Holst III: Chief Executive Officer, with over 26 years of experience in the company, overseeing strategic growth and operations.

Kristin Fowler: Marketing Director, responsible for developing and implementing marketing strategies to enhance brand visibility and customer engagement.

Competitor Profile

Market Insights and Dynamics

The pest control industry in the United States is highly competitive, with numerous companies offering a range of services. The market is driven by factors such as increasing awareness of health and hygiene, regulatory requirements, and the need for pest management in residential and commercial sectors.

Competitor Analysis

Horizon Pest Control faces competition from several regional and national pest control companies, including:

Pest-End: A company with approximately 37 employees and a revenue of $8.9 million, offering similar pest control services.

Admiral Pest Control: Employing around 30 staff members with a revenue of $8.3 million, providing comprehensive pest management solutions.

Clegg's Termite and Pest Control: A larger competitor with 252 employees and a revenue of $56.9 million, offering extensive pest control services.

Palmetto Exterminators: With 119 employees and a revenue of $35.7 million, serving a broad customer base with various pest control services.

Knockout Pest Control: Employing 76 staff members and generating $8.4 million in revenue, providing pest management services in the region.

These competitors vary in size and market reach, contributing to a dynamic and competitive industry landscape.

Strategic Collaborations and Partnerships

Horizon Pest Control maintains affiliations with several industry organizations to enhance service quality and stay informed about industry standards:

National Pest Management Association (NPMA): A non-profit organization supporting the pest management industry's commitment to public health, food, and property protection.

New Jersey Pest Management Association (NJPMA): Collaborates with Rutgers University to offer continual training and promote Integrated Pest Management (IPM) practices.

Building Owners and Managers Association (BOMA): Represents building owners and managers, providing resources and advocacy for commercial real estate professionals.

These affiliations underscore Horizon's dedication to industry excellence and continuous improvement.

Operational Insights

Horizon Pest Control differentiates itself through a strong family-oriented culture, emphasizing employee satisfaction and customer service. The company invests heavily in employee training, with technicians averaging nine years of tenure, reflecting a commitment to expertise and service quality. This approach has resulted in a 98% customer satisfaction rating, with many clients maintaining relationships with the company for over a decade.

Strategic Opportunities and Future Directions

Looking ahead, Horizon Pest Control aims to expand its service areas to cover all of New Jersey and increase its presence in the New York City metropolitan area. The company is also focused on achieving financial milestones, targeting $10 million in revenue and beyond. By continuing to prioritize employee development and customer satisfaction, Horizon is well-positioned to capitalize on growth opportunities in the pest control industry.