Horizontal Digital Company Profile

Background

Founded in 2003, Horizontal Digital is an experience-forward consultancy dedicated to creating exceptional digital experiences across websites, mobile applications, e-commerce platforms, and portals. By integrating customer data from sales, service, e-commerce, and marketing channels, the company crafts connected experiences that strengthen relationships between organizations and their audiences. Horizontal Digital operates as a certified Minority Business Enterprise, emphasizing diversity and community engagement through charitable and on-site volunteer efforts.

Key Strategic Focus

Horizontal Digital's strategic focus centers on delivering connected digital experiences that meet customers with the right message at the right moment. The company specializes in:

Customer Experience (CX) Strategy & Design: Developing strategies that enhance user engagement and satisfaction.

Sales, Service & CRM: Implementing customer relationship management solutions to streamline sales and service processes.

Commerce: Building e-commerce platforms that drive sales and improve customer journeys.

Customer Data Management: Managing and analyzing customer data to inform business decisions.

Digital Experience Management: Overseeing digital platforms to ensure consistent and effective user experiences.

Infrastructure, Integrations & Governance: Establishing robust infrastructures and governance models for digital operations.

Analytics & AI: Utilizing data analytics and artificial intelligence to derive insights and optimize performance.

Marketing Automation: Automating marketing processes to increase efficiency and effectiveness.

Managed Services: Providing ongoing support and management of digital solutions.

Financials and Funding

As of May 2025, Horizontal Digital's estimated annual revenue is approximately $84.5 million, with a revenue per employee of $165,289. The company has experienced a 14% growth in employee count over the past year, indicating a positive financial trajectory.

Technological Platform and Innovation

Horizontal Digital distinguishes itself through its expertise in leading digital experience platforms, notably Sitecore and Salesforce. The company holds the following credentials:

Sitecore: Platinum Partner with five specializations and 122 certified professionals.

Salesforce: Recipient of the Salesforce Marketing & Commerce Cloud Partner Award in 2023, showcasing proficiency in Salesforce's suite of products.

By leveraging these platforms, Horizontal Digital delivers personalized, data-driven experiences that drive customer engagement and business growth.

Leadership Team

Horizontal Digital's leadership comprises seasoned professionals with diverse backgrounds:

Sabin Ephrem: Co-Founder & CEO

Chris Staley: Co-Founder & Chief Digital Officer

Joyce Zincke: Global Chief Operating Officer

Sheetal Jain: Chief Technology Officer

Dave Michela: SVP, Global Strategy & Growth

Amy Betty: EVP, Client Experience

Sarah Sheeley: VP, Global Operations

TJ Shaffer: VP, Creative Experience & Design

David Rivas: Chief Revenue Officer, Salesforce

Ebin Ephrem: VP, Business and Experience Strategy

George Smith: Regional Managing Director

Mitch Talbot: CRO/VP Sales, Digital Experience Platform Practice

Anne Norman: Director of Digital Solutions

Chris Gregory: Corporate IT Manager

Matt Tremain: VP, Finance and Accounting

Tracy Schuck: Human Resources Director

Deborah Ruckheim: VP, Delivery

Competitor Profile

Market Insights and Dynamics

The digital consultancy market is characterized by rapid technological advancements and increasing demand for personalized customer experiences. Companies are investing heavily in digital transformation initiatives to stay competitive, leading to a growing market for digital experience consultancies.

Competitor Analysis

Horizontal Digital operates in a competitive landscape alongside firms such as:

Coastal Cloud: Specializes in Salesforce consulting services, delivering solutions for sales, CPQ, billing, service, analytics, marketing, and communities.

SmartBug Media: A full-service digital agency focusing on marketing automation and CRM services.

Accenture: A global consulting firm offering a wide range of services, including digital transformation and technology consulting.

Access Global Group: A cloud consulting services firm and Silver Consulting Partner of Salesforce.com.

Deloitte Consulting: Provides audit, tax, consulting, enterprise risk, and financial advisory services.

Strategic Collaborations and Partnerships

Horizontal Digital has established significant partnerships to enhance its service offerings:

Sitecore: As a Platinum Partner, Horizontal Digital maximizes Sitecore’s capabilities to deliver connected experiences.

Salesforce: The company has been recognized with the Salesforce Marketing & Commerce Cloud Partner Award, reflecting its expertise in Salesforce solutions.

Operational Insights

Horizontal Digital's global presence includes offices in the United States (Minneapolis, Denver, Dallas, Indianapolis), the United Arab Emirates (Dubai), India (Bengaluru, Vadodara, Pune), and Malaysia (Kuala Lumpur). This international footprint enables the company to serve a diverse client base and adapt to various market demands.