Background
Horrible Design Company is a graphic design and branding agency based in the Pacific Northwest. The company focuses on creating visuals that effectively communicate clients' values to their audiences through a flexible and artistic design aesthetic. Their mission is to make things worth loving, emphasizing the importance of meaningful and impactful design.
Key Strategic Focus
The company's strategic focus centers on delivering comprehensive branding solutions, including logo creation, book covers, posters, and other design services. They specialize in understanding client needs and translating them into visual representations that resonate with target audiences. Their primary market includes businesses and individuals seeking distinctive and personalized design services.
Offerings and Pricing
- Logo and Branding Service: Priced at $1,000, this service includes a discovery meeting, research, three rounds of iteration and feedback, and delivery of the primary logo along with all appropriate variations. Other options are available depending on budget.
- Book Covers and Posters: Starting at $550, this service involves a process similar to logo creation, offering up to 10 hours of design work, with additional labor billed at $65 per hour.
- Other Design Services: For illustrations, CD art, website design, or other needs, services are offered at $65 per hour.
Featured Projects
- Palouse Virtual Care: Designed a logo combining the classic shape of a medical cross with the rolling hills of the Palouse region.
- The Divine Comedy Book Covers: Created book cover art and design for a new translation of Dante’s Divine Comedy, based on Gustave Doré’s woodcuts.
- O4K9: Rebranded logo for a dog training service founded by a former Marine, emphasizing military precision.
- The Journey Church: Developed a simple, striking logo and brand system capturing the spirit of adventure and discovery for a traveling ministry.
- Moscow Report: Crafted a classy logo and branding system paying homage to the small town of Moscow, standing out above the competition.
- Golden Flames: Designed exterior and interior CD artwork for singer-songwriter Tabitha Mock's album exploring themes of family and being a light in the darkness.
Customer Testimonials
- "Joey helped me with a number of projects, from a short film storyboard to a publication logo to the look and design of my professional website. On every single one of them, his design work made me look amazing." – Curtis M
- "When I asked Joey to create a logo for my business, I had a difficult time putting words to what I was mentally picturing. Joey was able to ask all the right questions about what I was trying to communicate with my logo and explained his design process in a way that I still had control over the design. He created a logo that was better than what I was picturing and has received a lot of attention." – Nate J
Competitor Profile
In the graphic design and branding industry, Horrible Design Company competes with various agencies offering similar services. Key competitors include:
- Horrible Brands: A branding and web design agency based in Belfast, Northern Ireland, and Sydney, Australia. Founded in 2020, they offer services such as branding, UX/UI design, logo creation, web design, and development. Their approach includes intensive workshops and rapid project turnaround, often delivering comprehensive brand strategies and websites within a week. Their hourly rates range from $100 to $149, with a minimum project cost between $5,000 and $10,000.
- Horrible Designs LLC: An online store offering high-quality products with humorous and often offensive designs. They provide custom designs for stickers, coffee mugs, tumblers, mouse pads, drink coasters, can coolers, vinyl decals, flexible magnets, and shirts. The company emphasizes excellent customer service and fast shipping.
Strategic Collaborations and Partnerships
Horrible Design Company collaborates closely with clients to ensure that the final deliverables align closely with the clients' vision and objectives. By fostering strong relationships, they ensure that the solutions provided are tailored to the specific goals and aspirations of the businesses they serve.
Operational Insights
The company's distinct competitive advantage lies in its commitment to understanding the unique needs of each client, ensuring that the solutions provided are not only effective but also tailored to the specific goals and aspirations of the businesses they serve. Their approach is characterized by a commitment to understanding the unique needs of each client, ensuring that the solutions they provide are not only effective but also tailored to the specific goals and aspirations of the businesses they serve.
Strategic Opportunities and Future Directions
Horrible Design Company is well-positioned to capitalize on the growing demand for personalized and meaningful design services. By continuing to focus on understanding client needs and delivering high-quality, tailored solutions, the company can expand its market reach and strengthen its position in the industry. Embracing emerging design trends and technologies will further enhance their offerings and appeal to a broader client base.
Contact Information
- Website: horribledesign.com
- Email: joey@horribledesign.com
- Location: Pacific Northwest, USA
