Hotel Angeleno Company Profile

Background

Hotel Angeleno is a boutique hotel located at the intersection of Interstate 405 and Sunset Boulevard in Los Angeles, California. The hotel features 209 guest rooms, including three one-bedroom suites, and offers amenities such as a heated outdoor pool, a full fitness center, and the penthouse-level West Restaurant & Lounge, which provides panoramic views of Santa Monica and Los Angeles.

Key Strategic Focus

Hotel Angeleno's strategic focus centers on providing a unique and personalized guest experience. The hotel emphasizes its "We Are NOT Square" service culture, which includes complimentary Wi-Fi, daily wine hour, and a gratuity-free environment. Additionally, the hotel offers Uber services that can be charged directly to guests' rooms, enhancing convenience.

Financials and Funding

Hotel Angeleno's estimated annual revenue is approximately $7.1 million, with an estimated revenue per employee of $203,200. The hotel has undergone significant renovations, including a multimillion-dollar renovation completed in June 2016, which updated the design and amenities.

Technological Platform and Innovation

Hotel Angeleno integrates modern technology to enhance the guest experience. Each room is equipped with Bluetooth media streaming hubs, allowing guests to connect their devices seamlessly. The hotel also offers Uber services that can be charged directly to guests' rooms, providing added convenience.

Leadership Team

The hotel's leadership team includes:

Shawn Highland, General Manager

Lisa Francoeur, Accounting Department

Leadership Changes

In 2016, Evolution Hospitality was awarded the management contract for Hotel Angeleno.

Competitor Profile

Market Insights and Dynamics

The Los Angeles hospitality market is highly competitive, with numerous boutique and luxury hotels vying for guests. The market is characterized by a diverse range of accommodations catering to various preferences and budgets.

Competitor Analysis

Key competitors include:

Los Angeles Athletic Club: Offers a combination of athletic facilities and hotel accommodations, appealing to fitness enthusiasts.

Beechwood Hotel: Provides boutique accommodations with a focus on personalized service.

The Oxford Hotel: Known for its historic charm and modern amenities.

Luxe Hotels: A collection of luxury hotels offering upscale accommodations and services.

The Bernards Inn: Combines luxury accommodations with fine dining experiences.

Strategic Collaborations and Partnerships

Hotel Angeleno has partnered with Uber to offer guests the convenience of charging rides directly to their rooms.

Operational Insights

Hotel Angeleno's unique cylindrical design and strategic location near major Los Angeles attractions provide a competitive advantage. The hotel's emphasis on personalized service and modern amenities differentiates it from competitors.

Strategic Opportunities and Future Directions

Future opportunities include expanding partnerships with local attractions and businesses to offer exclusive packages, enhancing technological offerings to improve guest convenience, and continuing to update facilities to maintain a modern and appealing environment.