Housetable Company Profile

Background

Overview

Housetable is a financial technology company founded in 2021, headquartered in New York, specializing in digital renovation lending solutions. The company offers a cloud-native platform that enables financial institutions, such as banks and credit unions, to provide Renovation Home Equity Lines of Credit (HELOCs) to homeowners. By leveraging artificial intelligence (AI) and data science, Housetable assesses the after-renovation value (ARV) of properties, allowing borrowers to secure financing based on the projected value post-renovation. This approach facilitates larger renovation budgets at competitive rates without the need to refinance existing mortgages.

Mission and Vision

Housetable's mission is to modernize the home renovation lending experience by providing accessible and affordable financing options to homeowners. The company's vision is to empower homeowners to realize their renovation dreams by offering innovative financial solutions that simplify the lending process and enhance the value of their properties.

Primary Area of Focus

The primary focus of Housetable is to streamline the process of offering Renovation HELOCs, enabling financial institutions to expand their credit offerings and deliver member-centric experiences. The platform encompasses borrower, contractor, and lender portals, contractor due diligence, project risk analytics, compliance, after-renovation automated valuations, draw management, and member engagement tools.

Industry Significance

In the financial services industry, Housetable addresses the growing demand for home renovation financing by providing a digital solution that simplifies the lending process. By integrating AI-driven valuations and risk management tools, Housetable enhances operational efficiency for lenders and offers borrowers greater access to credit for home improvements.

Key Strategic Focus

Core Objectives

• Expansion of Credit Offerings: Enable financial institutions to offer Renovation HELOCs, thereby diversifying their product portfolios and meeting the evolving needs of homeowners.

• Operational Efficiency: Streamline the lending process through automation and AI integration, reducing manual interventions and accelerating approval times.

• Enhanced Borrower Experience: Provide a seamless digital journey for borrowers to apply, budget, and track their renovation projects, mirroring the ease of traditional credit applications.

Specific Areas of Specialization

• Renovation Financing: Specializing in home renovation loans based on after-renovation values, allowing homeowners to access higher borrowing capacities.

• Digital Lending Solutions: Offering a cloud-native platform that integrates borrower, contractor, and lender portals for comprehensive loan management.

Key Technologies Utilized

• Artificial Intelligence (AI): Employing AI-driven automated valuations to predict after-renovation property values, facilitating accurate loan assessments.

• Cloud Computing: Utilizing a secure and scalable cloud infrastructure to support the platform's operations and ensure data security.

• Machine Learning: Implementing machine learning algorithms for contractor vetting, project risk analytics, and compliance monitoring.

Primary Markets Targeted

• Financial Institutions: Partnering with banks and credit unions to offer Renovation HELOCs to their customers.

• Homeowners: Serving homeowners seeking financing options for home renovations without refinancing existing mortgages.

Financials and Funding

Funding History

Housetable has completed two funding rounds:

1. Angel Round (April 2021): Led by Jonathan Karten.

2. Pre-Seed Round (May 2021): Led by Jumpspeed Ventures, with participation from Sarona Ventures and Launch It Capital Ltd.

Total Funds Raised

The total amount raised in these funding rounds is undisclosed.

Notable Investors

• Jumpspeed Ventures: A venture capital firm focusing on early-stage investments in technology-driven companies.

• Sarona Ventures: An investment firm specializing in fintech and proptech sectors.

• Launch It Capital Ltd.: A venture capital firm supporting innovative startups in the financial services industry.

• Jonathan Karten: An angel investor with a background in technology and finance.

Intended Utilization of Capital

The funds raised are intended to support the development and scaling of Housetable's platform, enhance technological capabilities, expand market reach, and strengthen partnerships with financial institutions.

Pipeline Development

Key Pipeline Candidates

Housetable's primary offering is the Renovation HELOC, a home equity line of credit tailored for home improvements.

Stages of Development

• Product Development: Ongoing enhancement of the platform's features, including AI-driven valuations, contractor vetting, and draw management.

• Market Expansion: Collaborations with additional financial institutions to broaden the availability of Renovation HELOCs.

Target Conditions

The platform is designed to serve homeowners seeking financing for various home renovation projects, including structural improvements, aesthetic upgrades, and energy efficiency enhancements.

Anticipated Milestones

• Platform Enhancements: Continuous updates to improve user experience and integrate new technologies.

• Partnership Growth: Establishing new partnerships with financial institutions to increase the reach of Renovation HELOCs.

Technological Platform and Innovation

Proprietary Technologies

• Automated Valuation Model (AVM): An AI-driven system that analyzes borrower-submitted photos and renovation plans to predict after-renovation property values in under a minute.

Significant Scientific Methods

• Machine Learning Algorithms: Utilized for contractor due diligence, project risk assessment, and compliance monitoring to ensure secure and efficient loan processing.

Leadership Team

• David Benizri: Co-Founder and CEO. With a background in technology and finance, David leads Housetable's strategic direction and partnerships.

• Gabriel Deutsch: Co-Founder and CTO. Gabriel oversees the technological development of the platform, ensuring innovation and scalability.

• Shanu Alam: Founding Team Member. Shanu contributes to the company's growth and operational strategies.

Competitor Profile

Market Insights and Dynamics

The home renovation financing market is experiencing growth, driven by increased homeowner interest in property improvements and the desire for accessible financing options. Traditional lending institutions are seeking innovative solutions to meet this demand.

Competitor Analysis

Housetable operates in a competitive landscape with several key players:

• Algebrik AI: Offers a cloud-native, AI-powered loan origination system for credit unions, focusing on digital-era lending solutions.

• Scienaptic AI: Provides an AI-powered automated credit underwriting platform, enhancing credit decisioning processes for financial institutions.

Strategic Collaborations and Partnerships

• Algebrik AI: In September 2025, Housetable announced a strategic partnership with Algebrik AI to integrate their digital loan origination system with Housetable's renovation-focused lending platform, enabling lenders to offer Renovation HELOCs efficiently.

• Scienaptic AI: In May 2023, Housetable partnered with Scienaptic AI to provide homeowners with improved credit access and personalized recommendations for leveraging home equity after renovations.

Operational Insights

Housetable differentiates itself by offering a comprehensive digital platform that integrates borrower, contractor, and lender portals, streamlining the renovation lending process. The use of AI for automated valuations and risk management enhances operational efficiency and reduces manual interventions.

Strategic Opportunities and Future Directions

Housetable aims to expand its partnerships with additional financial institutions, enhance its technological capabilities, and broaden its market reach to offer Renovation HELOCs to a wider audience. The company's focus on innovation and customer-centric solutions positions it well to capitalize on the growing demand for home renovation financing.