Houston Dynamo FC Market Research Report

Company Overview

• Name: Houston Dynamo Football Club

• Mission of the Company: To proudly represent Houston with a legacy fueled by passion and pride in soccer, both in North America and globally.

• Founded: 2006

• Key People in the Company:

• Pat Onstad - President of Soccer

• Asher Mendelsohn - Technical Director

• Headquartered: Houston, Texas, USA

• Number of Employees: No information is available

• Revenue of the Company: No information is available

• What the Company is Known For: Houston Dynamo FC is renowned for their dual MLS Cup titles achieved in 2006 and 2007, as well as winning the Lamar Hunt U.S. Open Cup twice (in 2018 and 2023). The club also takes part in multiple international competitions, representing the US eight times in the process.

Products

• What Products Do They Offer:

• Houston Dynamo FC provides entertainment through competitive soccer matches.

• High Level Description of the Product:

• The club competes in Major League Soccer (MLS) and engages fans through matchday events and experiences.

• Key Features of Each of the Products:

• Participation in MLS competitions with a comprehensive schedule that includes regular season matches, a series of themed nights, and special events.

• Fan engagement through community events such as Family Fun Run with local partnership efforts.

Recent Developments

• Recent Developments in the Company:

• Acquisition: Houston Dynamo FC acquired USMNT midfielder Jack McGlynn in a historic trade with Philadelphia Union, marking the first cash-for-player trade for a homegrown player in MLS history.

• Campaign Launch: The club launched the "Forever Orange, Forever Houston" campaign for the 2025 MLS season, celebrating their 20th season and emphasizing the bond with the city and fans.

• Charity Partnerships: Dynamo & Dash Charities partnered with the Houston Marathon Foundation for a Family Fun Run, promoting health and fitness.

• New Products Launched:

• New merchandise and themed activities have been launched to coincide with the "Forever Orange, Forever Houston" campaign, including specific match themes and fan engagement strategies.

• New Features Added to Existing Products:

• Introduction of Theme Nights aimed at enriching the match experience, including celebrations that acknowledge the club's history and engage past and present players.

• New Partnerships:

• Execution of community-driven programs through strategic partnerships with local organizations such as the Houston Marathon Foundation and Chevron to enhance community engagement and positive local impact.

This report provides a concise overview of current activities and strategic movements of Houston Dynamo FC while highlighting their ongoing efforts to maintain a strong connection with their fan base and the broader Houston community.