Hoveround Corporation, established in 1992 by former nurse and inventor Tom Kruse, is a leading American manufacturer and distributor of power wheelchairs and mobility solutions. Headquartered in Sarasota, Florida, the company is dedicated to enhancing the quality of life for individuals with limited mobility by providing innovative, reliable, and comfortable mobility products. Hoveround's mission is to empower users to maintain their independence and navigate their environments safely and efficiently.
Key Strategic Focus
Hoveround's strategic focus centers on the design, manufacturing, and direct-to-consumer distribution of power wheelchairs and mobility solutions. The company's unique "Round for a Reason®" design features a circular base that allows for superior maneuverability in tight spaces, distinguishing it from competitors. By controlling the entire manufacturing process and custom-assembling each power chair in the U.S.A., Hoveround ensures high-quality standards and personalized products tailored to individual needs. The company primarily targets the U.S. market, aiming to serve individuals seeking to regain or maintain their mobility and independence.
Financials and Funding
As of January 2025, Hoveround Corporation's annual revenue is estimated to be between $50 million and $100 million. The company employs approximately 201 individuals across various locations. Specific details regarding funding history and notable investors are not publicly disclosed.
Product Development
Hoveround offers a comprehensive range of mobility solutions, including power wheelchairs, mobility scooters, vehicle lifts, stair lifts, and various accessories designed to enhance user mobility and independence. The company's flagship product, the Hoveround power wheelchair, is renowned for its unique design and ease of use. Hoveround continually invests in research and development to introduce innovative features and improve existing products, ensuring they meet the evolving needs of their customers.
Technological Platform and Innovation
Hoveround's proprietary "Round for a Reason®" design sets its power wheelchairs apart by providing exceptional maneuverability in confined spaces. The company utilizes advanced technologies such as AngularJS and Google Maps to enhance its online presence and customer engagement. Additionally, Hoveround has implemented a patient referral program to streamline the process for healthcare providers recommending mobility solutions, thereby improving service delivery and customer satisfaction.
Leadership Team
The leadership team at Hoveround Corporation includes:
- Tom Kruse, Founder and President, who brings a background in nursing and a passion for improving mobility solutions.
- Lauri Summerville, Chief Financial & Operations Officer, CPA, overseeing the company's financial and operational strategies.
- J. V. D., Vice President of Information Technology, responsible for the company's technological infrastructure.
- A. M. M., Vice President of Compliance, ensuring adherence to industry regulations and standards.
Competitor Profile
Market Insights and Dynamics
The mobility solutions market is experiencing growth due to an aging population and increased demand for products that enhance independence and quality of life. Technological advancements and a focus on user-centric designs are driving innovation within the industry.
Competitor Analysis
Hoveround faces competition from several key players in the mobility solutions market, including:
- Pride Mobility Products Corp.: Established in 1986, Pride Mobility offers a wide range of power wheelchairs, mobility scooters, lift chairs, and ramps, focusing on enhancing user mobility and independence.
- Invacare Corporation: Founded in 1979, Invacare manufactures and distributes medical equipment, including wheelchairs, homecare beds, and mobility scooters, aiming to improve the quality of life for individuals with disabilities.
- Drive Medical: Since 2000, Drive Medical has specialized in durable medical equipment, offering mobility aids, bathroom safety products, and respiratory equipment to enhance the lives of individuals with healthcare needs.
- Sunrise Medical: Established in 1983, Sunrise Medical provides manual and power wheelchairs, mobility scooters, and seating systems, focusing on innovative and high-quality mobility products.
- Quantum Rehab: Founded in 2000, Quantum Rehab offers advanced power wheelchairs and mobility devices designed to improve the quality of life for individuals with mobility challenges.
Strategic Collaborations and Partnerships
Hoveround has established affiliations with reputable organizations dedicated to professional excellence in mobility education and quality manufacturing, including the American Association of Homecare (AAH) and the Rehabilitation Engineering and Assistive Technology Society of North America (RESNA). These collaborations enhance Hoveround's credibility and commitment to industry standards.
Operational Insights
Hoveround's direct-to-consumer model allows the company to maintain control over the entire customer experience, from manufacturing to delivery and service. This approach ensures product quality and personalized service, providing a competitive advantage in the mobility solutions market. The company's commitment to innovation and customer satisfaction positions it favorably against competitors.
Strategic Opportunities and Future Directions
Hoveround is poised to capitalize on the growing demand for mobility solutions by continuing to innovate and expand its product offerings. Potential opportunities include developing new technologies to enhance user experience, expanding into emerging markets, and forming strategic partnerships to broaden distribution channels. By leveraging its strengths in design, manufacturing, and direct-to-consumer sales, Hoveround aims to solidify its position as a leader in the mobility solutions industry.
Contact Information
For more information about Hoveround Corporation and its products, please visit their official website:
Hoveround Corporation is also active on LinkedIn.
