Howard County Association of REALTORS® (HCAR) Company Profile

Background

The Howard County Association of REALTORS® (HCAR) is a professional trade association dedicated to serving real estate professionals in Howard County, Maryland. Established in 1967, HCAR's mission is to unite individuals engaged in various branches of the real estate profession to exert a beneficial influence upon the industry and related interests. The association emphasizes ethical standards, professional development, and advocacy to enhance the REALTOR® image within the community.

Key Strategic Focus

HCAR focuses on:

Professional Development: Offering educational resources and training to advance members' careers and ensure compliance with continuing education requirements.

Advocacy: Monitoring and influencing local and state legislation affecting the real estate industry and homeownership.

Community Engagement: Promoting diversity, equity, and inclusion within the association and the communities it serves.

Networking Opportunities: Organizing events and programs to facilitate business connections among members.

Financials and Funding

As of the fiscal year ending October 31, 2023, HCAR reported:

Revenue: $1,049,617

Expenses: $1,027,384

Net Assets: $3,097,648

The primary sources of revenue include program services, investment income, and other revenue streams.

Technological Platform and Innovation

In September 2024, HCAR partnered with FOREWARN, a provider of real-time information solutions, to enhance member safety. This service allows agents to verify prospect identities, search for criminal histories, and validate information using just a phone number, thereby mitigating risks and promoting proactive agent safety.

Leadership Team

As of October 2024, the HCAR Board of Directors includes:

President: Jimmie Jennings, REALTOR® with Century 21 New Millennium

President-Elect: Piet de Dreu, REALTOR® with Corner House Realty

Immediate Past President: Robbyn Harris, REALTOR® with Keller Williams Realty Centre

Treasurer: Caitlin McKenna, REALTOR® with Long & Foster Real Estate

Secretary: Angel Tyler, REALTOR® with eXp Realty LLC

The association's CEO is Sarah Rayne.

Leadership Changes

In October 2024, Jimmie Jennings was installed as President of HCAR's Board of Directors, succeeding Robbyn Harris. Additionally, in September 2024, Mecca Dickens was appointed as the Government, DEI & Public Affairs Director.

Competitor Profile

Market Insights and Dynamics

HCAR operates within the broader framework of the National Association of REALTORS® (NAR), the largest trade association in the United States, with over 1.5 million members as of 2023. NAR's extensive network and resources provide a competitive landscape for local associations like HCAR.

Competitor Analysis

HCAR's primary competitors include other local REALTOR® associations within Maryland and neighboring regions. These organizations offer similar services, including professional development, advocacy, and networking opportunities, catering to real estate professionals in their respective jurisdictions.

Strategic Collaborations and Partnerships

HCAR's partnership with FOREWARN exemplifies its commitment to member safety and technological innovation. By providing this service at no additional cost, HCAR enhances the value proposition for its members.

Operational Insights

HCAR differentiates itself through a strong emphasis on community engagement, diversity, equity, and inclusion. The association's various committees, such as the Diversity, Equity & Inclusion Committee and the Fair Housing Committee, actively promote these values, strengthening HCAR's position within the community.

Strategic Opportunities and Future Directions

HCAR aims to expand its educational offerings, enhance advocacy efforts, and foster greater community involvement. By leveraging technological partnerships and focusing on member-centric initiatives, HCAR is well-positioned to adapt to the evolving real estate landscape and continue serving its members effectively.