Overview
Howdy.com is a dynamic player in the realm of software development and talent acquisition, especially focused on the booming sectors in Latin America (LatAm). Established to address the talent shortage in the tech industry, Howdy connects U.S.-based companies with top-tier engineering talent from LatAm regions. The company was founded by Jacqueline Samira and Frank Licea. It leverages a robust platform that provides infrastructure, mentorship, office space, and community to enhance retention and performance, ensuring a remarkable 98% retention rate for partner companies.
Financials and Valuation
Howdy is recognized as one of the fastest-growing private entities in the United States, with its valuation exceeding $100 million. The company's financial robustness is further demonstrated by its successful fundraising efforts, accumulating $25.3 million across five rounds from six notable investors, including Y Combinator and Greycroft. In 2023, Howdy extended its Series A round by $5 million, totaling $18 million with participation from Obvious Ventures and Greycroft.
From a revenue standpoint, Howdy boasts an estimated annual revenue of $43.3 million. The firm supports its financial and operational requirements with a workforce of 246 employees, demonstrating its capability to maintain steady growth and stability.
Business Model
Howdy specializes in the nearshore sourcing of talent, primarily facilitating the hiring and management of software developers from LatAm. This strategic focus allows U.S. companies to efficiently scale their tech teams by accessing a network of highly skilled professionals within similar time zones. Howdy's services include logistical support and multinational operations, enabling its clients to expand their geographical footprint into rapidly growing LatAm economies.
Leadership and Culture
The leadership of Howdy, under CEO Jacqueline Samira, emphasizes a company culture rooted in transparency and humanity, aiming to bridge regional gaps by offering meaningful work opportunities to LatAm professionals. Jacqueline Samira, who is also a recognized figure in entrepreneurship circles, highlights the influence of determination and resilience in shaping Howdy's operational ethos. The company's leadership experience spans diverse industries, adding a rich variety of insights and strategies to its operations.
Recent Developments and Achievements
Howdy's strategic growth includes the acquisition of GeekHunter, a Brazilian talent marketplace, which significantly bolsters its platform capabilities by integrating nearly 400,000 registered candidates proficient in over 100 IT skills. As of 2024, Howdy has been honored by Inc. 5000 for being one of the fastest-growing businesses, further validated by its listing at #403 among America's Best Startup Employers by Forbes.
Locations and Global Presence
Howdy operates out of its headquarters in Austin, Texas, with additional offices strategically located across LatAm regions, including Medellín, Bogotá, Florianópolis, Santiago, Buenos Aires, Córdoba, and Montevideo. These locations not only support business expansion but also serve as cultural integration hubs, known as “Howdy Houses,” to maintain company culture across its global teams.
Competitive Landscape
Howdy operates in a competitive landscape with numerous companies vying for market share. Its prominent competitors include Apollo, Alstra Technologies, Terminal, Automat, Sudo, Draup, Kognitos, and TopOPPS. Additionally, companies such as WorkBright, Manatal, and Oorwin serve as alternatives in the tech staffing and development space, providing services that overlap with Howdy's offerings.
Strategic Position
With a niche focus on managing Latin American tech talent, Howdy enhances its strategic advantage by leveraging regional economic dynamics to offer competitive services. Its financial strength is reflected in a stable revenue stream and a solid employee base, essential for supporting its operational goals effectively.
