Company Overview
HowToo is an advanced all-in-one online training platform that allows organizations to create, share, and track learning experiences effectively. Targeting eLearning needs by integrating storytelling techniques and learning neuroscience models, HowToo is a leader in corporate digital education. It offers modules for both customer education and internal training, reflecting a versatile approach to learning and development. The company empowers non-instructional design experts to craft digital learning solutions that are both beautiful and accessible.
Leadership and Vision
CEO & Founder: Lisa Vincent
Lisa Vincent is a distinguished leader in the eLearning sector with extensive experience in corporate learning roles. Before founding HowToo, she launched Savv-e, a successful digital learning agency. Her understanding of gaps in learning design processes led to the inception of HowToo. Under her strategic guidance, HowToo has raised over $5.7 million in funding, with $700,000 in government grants and $5 million in equity investment, enabling significant progress in both Australian and US markets.
Strategic Initiatives and Achievements
HowToo's strategic launch capitalized on pre-sales to build credibility and a customer base. It emphasizes a robust onboarding process to lower churn rates and enhance customer retention, highlighting customer experience through proactive support. Monthly active users are a primary KPI, indicating engagement and retention strategies.
Expansion efforts target the US market, where HowToo plans to incorporate AI-driven solutions to improve user experience and operational efficiency. The company has also focused on partnerships and strategic pricing to attract early adopters.
Cultural and Innovation Focus
Committed to innovation, HowToo fosters a corporate culture aligned with its learning and organizational development mission. The exploration of advanced AI learning tools is part of its strategy to maintain a competitive edge.
Professional Networks and Community Building
Lisa Vincent leverages professional networking for strategic collaboration and mentoring, primarily through learning conferences and LinkedIn. Her approach highlights the importance of building and maintaining professional relationships for long-term success.
Competitor Profile
Overview of HowToo's Market
HowToo positions itself in the competitive eLearning industry, serving notable clients like HubSpot, American Express, CyberCX, and PainChek. It competes with several prominent companies offering diverse eLearning solutions.
Key Competitors
1. iSpring
- Company Profile: Based in Alexandria, Virginia, iSpring Solutions specializes in authoring tools for corporate and educational clients, serving 59,000 clients globally, including 198 Fortune 500 firms.
- Key Achievements: With over 23 years in operation, iSpring offers iSpring Learn LMS and iSpring Suite, recognized by G2 in 2023 for leadership in eLearning tools, and boasts a 97% client satisfaction rate.
2. Udemy Business
- Company Profile: A publicly traded edtech company headquartered in San Francisco, providing on-demand eLearning courses for individuals and corporate clients.
- Strengths: Generated US$516 million in revenue in 2021, serving Fortune 100 clients with over 250,000 courses available in multiple languages.
3. Seismic Learning (formerly Lessonly)
- Company Profile: Integrates learning solutions within its sales enablement cloud, emphasizing training and coaching with AI-driven personalization.
- Capabilities: Serves nearly 4 million learners, focusing on enabling accelerated learning paths for sales reps and customer-facing teams.
4. Articulate
- Company Profile: Provides a robust e-learning platform for over 4 million learners, adopted by all Fortune 100 companies.
- Distinctions: Valued at $3.8 billion, focuses on engaging workplace training materials with a human-centered approach.
5. eduMe
- Company Profile: Targets the mobile-based training landscape for the deskless workforce, emphasizing content accessibility.
- Differentiators: Trusted by clients like Uber and Marriott, delivering real-time training solutions in over 60 countries, recognized for intuitive design and usability.
Industry Insights
As the eLearning market expands, HowToo faces competition from varied players like iSpring, Udemy, and Seismic Learning. Primarily focused on corporate training, competitors offer diversified products highlighting specific functionalities tailored to industry demands. To maintain competitiveness, HowToo should continue innovating and expanding its offerings, leveraging partnerships with major corporations.
