HR Certified Company Profile

Background

Company Overview

HR Certified, LLC, established in December 2019, is a leading provider of virtual test preparatory courses for individuals pursuing Human Resources (HR) certifications from the Human Resources Certification Institute (HRCI) and the Society for Human Resource Management (SHRM). The company offers comprehensive training for certifications such as aPHR, PHR, SPHR, SHRM-CP, and SHRM-SCP.

Mission and Vision

HR Certified's mission is to enhance diversity within corporate HR departments across the United States by upskilling existing professionals and attracting new talent. The company aims to break down barriers to entering the HR profession, particularly through the attainment of the HRCI aPHR certification.

Industry Significance

By focusing on increasing representation in HR departments, HR Certified contributes to creating more inclusive and effective workplaces, which can lead to improved business outcomes. The company's emphasis on certification preparation supports the professional development of HR practitioners, aligning with industry standards and best practices.

Key Strategic Focus

Core Objectives

Diversity Enhancement: Increase representation in corporate HR departments nationwide.

Professional Development: Provide high-quality certification preparation to HR professionals.

Barrier Reduction: Facilitate entry into the HR profession through accessible certification programs.

Areas of Specialization

Certification Preparation: Specialized courses for HRCI and SHRM certifications.

Diversity and Inclusion: Programs aimed at fostering diverse HR teams.

Key Technologies Utilized

Virtual Learning Platforms: Online course delivery for flexible learning experiences.

Interactive Content: Engaging materials to enhance understanding and retention.

Primary Markets Targeted

HR Professionals: Individuals seeking certification and career advancement.

Corporate HR Departments: Organizations aiming to diversify their HR teams.

Financials and Funding

Specific financial details, including total funds raised and recent funding rounds, are not publicly disclosed. The company has achieved recognition such as the Best of America Small Business Award in the category of Best Campaign – Diversity, Equity, and Inclusion of the Year, reflecting its impact and growth in the industry.

Pipeline Development

As a service-oriented company, HR Certified's pipeline focuses on the continuous development and enhancement of its certification preparation programs. This includes updating course materials to reflect the latest industry standards and expanding offerings to cover additional certifications as needed.

Technological Platform and Innovation

Proprietary Technologies

HR Masterclass: An award-winning signature learning journey that integrates knowledge, best practice solutions, and strategies applicable in real-world scenarios.

Significant Scientific Methods

Data-Driven Content Development: Utilizing feedback and performance data to continuously improve course effectiveness.

Leadership Team

Anthony P. Howard, LDSS, SPHR, SHRM-SCP

Position: Founder and CEO

Professional Background: Over 20 years of strategic HR experience in diverse global environments. Specializes in HR transformation and diversity, equity, and inclusion initiatives.

Key Contributions: Developed global talent management programs and led successful culture shifts through impactful DEI programs.

Nicole Pemberton, MHRM, PHR / SHRM-CP

Position: Senior HR Certification Facilitator and Business Advisor

Professional Background: Experienced HR professional with a focus on certification facilitation and business advisory services.

Key Contributions: Provides guidance and support to HR professionals pursuing certification, enhancing their learning experience.

Jessica Vieira, MHRM, PHR / SHRM-CP

Position: HR Certified Partner at HR Education Network

Professional Background: Specializes in HR education and certification preparation.

Key Contributions: Collaborates with HR Certified to deliver comprehensive certification programs.

Competitor Profile

Market Insights and Dynamics

The HR certification preparation market is characterized by a growing demand for professional development and diversity in HR departments. Organizations are increasingly recognizing the value of diverse HR teams in driving business success.

Competitor Analysis

HRchitect: Offers HR technology consulting services and has been recognized as a Great Place to Work®.

HR Works: Provides HR consulting and outsourcing services, also certified as a Great Place to Work®.

Strategic Collaborations and Partnerships

HR Certified collaborates with various HR education networks and industry leaders to enhance its certification programs and expand its reach.

Operational Insights

HR Certified differentiates itself through its focus on diversity and inclusion within HR departments, offering specialized programs that address these areas. The company's virtual learning platform provides flexibility and accessibility, catering to a wide range of professionals seeking certification.

Strategic Opportunities and Future Directions

HR Certified is well-positioned to expand its offerings by introducing additional certification programs and enhancing existing courses to meet evolving industry standards. The company's commitment to diversity and inclusion aligns with broader organizational goals, presenting opportunities for growth and impact in the HR sector.