Company Research Report: HTK Ltd

Company Overview

• Name: HTK Ltd

• Mission: HTK aims to help brands use data and technology to deliver better human experiences by leveraging customer loyalty and engagement solutions.

• Founded: 1996

• Founder: Marlon Bowser

• Key People:

• Marlon Bowser: CEO & Founder

• Justin Bowser: COO

• Chris Jones: Non-Executive Director

• Headquarters: Ipswich, UK

• Number of Employees: No information is available

• Revenue: No information is available

• What is the Company Known For: HTK is recognized for its cloud-based software-as-a-service offerings, focusing on innovative data insights, machine learning, and loyalty marketing solutions.

Products

HTK Horizon

• Description: HTK Horizon is an award-winning, API-empowered SaaS product designed to enhance customer experience, customer loyalty, and data-driven insights.

• Key Features:

• Customer Data Management: Provides a robust platform to unify data across multiple touchpoints and deliver actionable customer insights in real-time.

• Machine Learning & AI Data Insights: Offers real-time data insights for personalized customer experiences.

• Customer Relationship Scoring: Enables engagement metrics to measure and manage customer relationships.

• Real-time Promotions Management: Utilizes AI to analyze purchase behavior and preferences for personalized promotions.

• Customer Loyalty & Retention: Focuses on rewarding loyalty beyond mere transactions.

• Marketing Automation: Streamlines marketing activities across multiple channels.

Recent Developments

• Acquisition: On January 24, 2023, HTK Limited was acquired by ITA Group, a global leader in corporate engagement solutions, to enhance its capabilities in customer loyalty and engagement technology.

• Recognitions:

• HTK was recognized in Forrester’s Now Tech: Promotions and Offer Management Report in August 9, 2021.

• HTK software was recognized for helping brands deliver personalized promotions quicker and easier due to its new AI-driven tool.

• New Products and Features:

• HTK Horizon’s new Smart Stream, introduced on March 12, 2018, provides marketers with a live feed of customer engagement.

• Partnerships:

• Integration with Flooid to empower retailers for more personalized customer experiences announced on October 22, 2020.

• Collaboration with ITA Group and its subsidiaries to provide custom-crafted global engagement solutions.

Leadership Team

• Marlon Bowser | CEO & Founder: Co-founded HTK in 1996, focusing on shaping future data-driven emotional loyalty.

• Justin Bowser | COO: Oversees the day-to-day operations, with a keen interest in gamification and machine learning.

• Chris Jones | Non-Executive Director: A customer experience leader with 30+ years of experience.

Company Values

• Client Empathy: HTK strives to exceed client expectations and delivers technical excellence with integrity and professionalism.

• Collaborative Innovation: Encourages collaboration with clients to co-innovate, enhancing client relationships and leading to better outcomes.

• Positive Impact: Aims to create a positive commercial, societal, and environmental impact with their products.

Case Studies

• Texaco Valero: Re-platforming Star Rewards for enhanced engagement and loyalty.

• Krispy Kreme: Designed an integrated, multi-channel loyalty program for Krispy Kreme UK.

• SEPA: Implemented technology for delivering critical citizen communications.

HTK Ltd continues to empower global brands by providing comprehensive customer experience and loyalty solutions. Through their strategic partnerships and continuous innovations in the field of data-driven customer insights, HTK is a significant player in the SaaS market for loyalty and engagement solutions.