Huginbiz® - Helping You Grow International Business AB
Background
Overview
Huginbiz® - Helping You Grow International Business AB, established in 2004, is a consultancy firm specializing in international business development within the sport, outdoor, adventure, fitness, and health industries. The company is co-owned by EDM Publications, a leading business intelligence provider in Europe, and Digital Crew Nordic, which assists brands with direct-to-consumer (DTC) strategies and digital transformation. Huginbiz® is also a proud partner and representative of prominent international trade shows such as FIBO, ISPO, Outdoor by ISPO, PGA Merchandise Show, and Performance Days.
Mission and Vision
Huginbiz® aims to support meaningful businesses in expanding their international presence by leveraging its extensive network and industry expertise. The company's mission is to help clients grow sustainable international business by providing strategic guidance, market insights, and facilitating connections with potential partners and customers.
Industry Significance
With over two decades of experience, Huginbiz® has become a trusted partner for more than 100 global brands, ingredient brands, investors, and start-ups. The company's deep understanding of international markets and its ability to navigate complex business landscapes have made it a valuable asset for companies seeking to expand their global footprint.
Key Strategic Focus
Core Objectives
Huginbiz® focuses on assisting companies in developing and executing strategies for international market entry and expansion. This includes identifying and establishing distribution channels, sourcing partners, and navigating the complexities of cross-border business operations.
Areas of Specialization
- Strategy Development: Crafting tailored strategies for market entry and growth.
- Sourcing and Distribution: Identifying and establishing relationships with suppliers and distributors.
- Branding and Marketing: Developing brand positioning and marketing strategies for international markets.
- Cross-Border DTC: Assisting brands in setting up and optimizing direct-to-consumer channels across borders.
- Pricing and Market Analysis: Conducting pricing strategies and market research to inform business decisions.
- Recruitment and Talent Acquisition: Supporting companies in building teams with the necessary expertise for international operations.
- Retail and Distributor Introductions: Facilitating connections with potential retail partners and distributors.
- Terms and Agreements: Assisting in drafting and negotiating contracts and agreements.
Key Technologies Utilized
Huginbiz® employs a combination of traditional business development methodologies and modern digital tools to support its clients. This includes leveraging data analytics for market research, utilizing digital platforms for cross-border DTC strategies, and employing project management software to coordinate complex international projects.
Primary Markets Targeted
The company primarily focuses on markets in Europe, Asia, and North America, assisting brands in navigating the unique challenges and opportunities present in these regions.
Financials and Funding
Funding History
As a privately held company, Huginbiz® has not publicly disclosed detailed financial information or funding history. The company operates with a lean structure, focusing on delivering value to its clients through its extensive network and expertise.
Recent Developments
Huginbiz® continues to expand its services and partnerships, including its co-ownership in EDM Publications and Digital Crew Nordic, to enhance its offerings in market intelligence and digital transformation.
Pipeline Development
Key Projects and Initiatives
Huginbiz® has been involved in several notable projects, including:
- Scandinavian Winter Village at Prowinter 2026: Organizing a cooperative platform to increase the attraction of retailers and media representatives, initiate networking benefits, and create cost-saving synergies.
- European Outdoor Week 2026: Co-organizing events such as the European Outdoor Media Day and the Outdoor Impact Summit to foster industry collaboration and address sustainability challenges.
Anticipated Milestones
Huginbiz® is focused on expanding its global network and enhancing its service offerings to support clients in achieving successful international market entries and growth.
Technological Platform and Innovation
Proprietary Technologies
Huginbiz® utilizes proprietary tools such as the "INT BIZ CHECK," an online self-audit tool designed to benchmark an organization's readiness for international growth. This tool assesses various critical areas of a business to identify strengths and areas for improvement.
Significant Scientific Methods
The company employs data-driven methodologies for market research and analysis, utilizing both qualitative and quantitative approaches to inform strategic decisions. Additionally, Huginbiz® leverages its extensive network of industry experts to provide insights and guidance tailored to each client's unique needs.
Leadership Team
Martin Kössler – Founder and CEO
Martin Kössler brings over three decades of international executive and board experience, including roles as International Key Account Manager at Gore & Associates, International Sales Director at Haglöfs, and founder and General Secretary of the Scandinavian Outdoor Group. He has also served on the boards of Bergans of Norway, Polygiene, and USWE Sports. Martin is recognized for his deep industry knowledge and extensive global network.
Rachael Blaxland – Project Manager
With more than 25 years of experience in the meeting and events industry, Rachael specializes in initiating and nurturing cluster cooperation between clients to facilitate market entry and growth in new markets. She is also the Nordic representative for numerous international sports trade shows, including ISPO, FIBO, and PGA Merchandise Show.
