Market Research Report: Humankind

Company Overview

Name

Humankind

Mission

Democratize the concierge experience and bring humanity back into commerce through 1:1 text-based relationships between shoppers and experts.

Founded

Humankind was born as a platform derived from a bespoke, human-focused commerce (H-Commerce) idea at a DTC skincare business where personalized, 1:1 experiences provided significant customer satisfaction.

Founders

No information is available.

Key People

No information is available.

Headquarters

Humankind
3435 Ocean Park Blvd, Suite 106, Santa Monica, CA 90405

Number of Employees

No information is available.

Revenue

No information is available.

What the Company is Known For

Humankind is known for providing a platform that enhances the ecommerce experience through personalized, human-assisted selling. Their H-Commerce platform is built to drive conversions, average order value (AOV), and customer lifetime value (LTV) by mixing human expertise with advanced technology.

Products

What Products Do They Offer

• Humankind Platform

High-Level Description of the Product

Humankind provides a digital clienteling platform designed to enhance customer engagement and drive sales conversions through 1:1 text-based relationships.

Key Features of Each of the Products

• 1:1 Conversations with Humans

• Manage hundreds of conversations through a messaging platform.

• Quick responses powered by AI and natural language processing.

• Convenient SMS-based messaging.

• Personalized Recommendations with Custom Landing Pages

• Drag-and-drop functionality for creating custom landing pages.

• Product repository for quick recommendations.

• Algorithm-based product matching for cross-selling and up-selling.

• Re-engagement, Retention, and Revenue Growth

• Marketing automation and workflow capabilities.

• Customer segmentation through engagement data, lifecycle stage, LTV, and more.

• Customer analytics and reporting.

• Rich Customer Data and Preferences

• Custom onboarding surveys and quizzes.

• Media sharing between expert and shopper.

• Easy access to historical customer data, notes, and media.

Recent Developments

Recent Developments in the Company

Humankind launched out of High Alpha, a venture studio led by ExactTarget leadership. They are backed by top e-commerce marketing investors and are focused on building innovative software.

New Products Launched

No information is available.

New Features Added to Existing Products

No information is available.

New Partnerships

No information is available.

Case Studies

Fine Fragrance Leader, NEST New York

• Goal: To create a differentiated e-commerce experience.

• Outcome: Invested in Humankind's platform, leading to significant improvements in conversion rates and customer satisfaction.

Cascadia Vehicle Tents

• Goal: Enhance the e-commerce shopping experience with brand-based expertise.

• Outcome: Saw dramatic improvements in conversion rates and average order value after integrating Humankind.

OLAPLEX

• Goal: Bridge the gap between in-salon experiences and online shopping.

• Outcome: Achieved a bold transformation of their e-commerce experience using Humankind’s platform.

Company Values

• No Bullies Allowed: Encourages respect and teamwork.

• Disagree and Commit: Supports healthy debates and collective decision-making.

• Leave Politics at the Door: Prohibits office politics and disharmony.

• You Get Paid for Your Opinions: Values employee input and perspectives.

• Healthy Debates are Encouraged: Emphasizes the importance of exploring novel and contrarian ideas.

For more information, contact:

• Email: info@gethumankind.com

• Address: 3435 Ocean Park Blvd, Suite 106, Santa Monica, CA 90405

© 2024 Humankind. All rights reserved.