Humanz is an AI-powered influencer marketing platform founded in 2017 by five Israeli veterans from the IDF's Unit 8200, including CEO Liav Refael-Chen. The company is headquartered in Tel Aviv, Israel, and has expanded its operations to several countries, including the United States, South Africa, Turkey, Nigeria, Brazil, and India.
Product and Services
Humanz offers a comprehensive platform that facilitates end-to-end influencer marketing campaigns. Key features include:
- Influencer Discovery: Utilizing AI and deep learning algorithms, Humanz analyzes public profiles with over 1,000 followers to help brands identify relevant and authenticated content creators.
- Campaign Management: The platform allows for the creation, management, and analysis of influencer campaigns, including content approval, payment processing, and ROI analytics.
- Real-Time Analytics: Humanz provides real-time data on campaign performance, enabling brands to make informed decisions and optimize their marketing strategies.
- Humanz Pixel: A proprietary tracking tool that monitors the customer journey from influencer content exposure to final sale, even without a direct link, offering precise ROI measurement.
Market Expansion and Partnerships
In September 2024, Humanz expanded into the U.S. market, establishing headquarters in Miami, Florida, with an additional office in New York. This move was accompanied by a partnership with Valeria Lipovetsky, a prominent beauty and fashion influencer with over 6 million followers, who joined as Chief Creator Officer.
Clientele and Campaigns
Humanz has collaborated with over 300,000 global content creators and worked with major brands such as Google, McDonald's, Zara, P&G, L'Oréal, Nestlé, and Unilever. The platform has facilitated more than 15 million creator collaborations, driving close to $500 million in sales across various global markets.
Financial Performance
As of November 2024, Humanz reported an annual revenue of approximately $15 million. The company has experienced consistent growth, tripling its revenue each year since 2018.
Funding and Investments
Humanz has raised a total of $17 million in funding over multiple rounds. In May 2023, the company completed a $5 million Series A round led by strategic investors, including Yuval Tal, founder of Payoneer.
Competitive Landscape
The influencer marketing industry is experiencing significant growth, with U.S. influencer marketing spend projected to reach $8.14 billion in 2025. Humanz competes with other influencer marketing platforms such as Grin, Klear, and Influencity. Its proprietary tracking tools and real-time analytics offer a competitive edge by providing precise ROI measurement and campaign optimization.
