HURBA - Electric Scooters: Company Profile

Background

Company Overview

HURBA is an Italian startup founded in 2017, specializing in the production and distribution of innovative electric scooters. The company is headquartered in Rome, Italy, and operates within the manufacturing, renewable energy, and transportation sectors. HURBA's mission is to revolutionize urban mobility by offering high-performance electric scooters that combine efficiency, sustainability, and advanced technology. Their vision is to lead the electric mobility revolution in Italy and beyond, providing eco-friendly transportation solutions for the future.

Industry Significance

As a participant in the electric vehicle (EV) industry, HURBA contributes to the global shift towards sustainable transportation. The EV market is experiencing rapid growth, driven by increasing environmental awareness and technological advancements. HURBA's focus on electric scooters positions it to capitalize on this expanding market, offering innovative solutions that address urban mobility challenges.

Key Strategic Focus

Core Objectives

Innovation in Design and Technology: Developing cutting-edge electric scooters that offer superior performance and user experience.

Sustainability: Promoting eco-friendly transportation options to reduce urban pollution and carbon emissions.

Market Expansion: Establishing a strong presence in the Italian market and exploring opportunities for international growth.

Areas of Specialization

Electric Scooter Manufacturing: Designing and producing high-performance electric scooters tailored for urban commuting.

Battery Technology: Utilizing advanced battery systems to ensure long-range capabilities and quick charging times.

Smart Features: Integrating digital ecosystems, including connectivity with mobile applications for enhanced user interaction.

Key Technologies Utilized

Nanocarbon Battery Technology: Employing innovative 2.0 kWh Nanocarbon batteries with CATL cells to achieve greater energy density and efficiency.

Advanced Charging Systems: Implementing AC Type-2 "Parallel Super-Charging" technology for rapid charging capabilities.

Digital Connectivity: Incorporating Smart Dynamic Displays with Android Auto and Apple CarPlay integration for a seamless user experience.

Primary Markets Targeted

Urban Commuters: Individuals seeking efficient and sustainable transportation solutions within city environments.

Eco-Conscious Consumers: Customers prioritizing environmentally friendly transportation options.

Technology Enthusiasts: Users interested in advanced features and connectivity in their mobility devices.

Financials and Funding

Funding History

Pre-Seed Round: In October 2018, HURBA secured €200,000 in a pre-seed funding round led by Intesa Sanpaolo and Banco BPM.

Utilization of Capital

The funds raised have been allocated towards:

Product Development: Enhancing scooter design and integrating advanced technologies.

Manufacturing Expansion: Scaling up production capabilities to meet anticipated demand.

Marketing and Sales: Building brand awareness and expanding the customer base.

Pipeline Development

Key Product: Hurba 300S

Stage of Development: Launched in September 2025.

Target Conditions: Urban commuting with a focus on long-range capabilities.

Anticipated Milestones:

Market Penetration: Achieving significant sales within the first year of launch.

Customer Feedback Integration: Gathering user insights to inform future product iterations.

Technological Platform and Innovation

Proprietary Technologies

Nanocarbon Battery System: A 10.73 kWh battery with CATL cells, offering enhanced energy density and efficiency.

Parallel Super-Charging Technology: AC Type-2 charging system enabling rapid charging times.

Significant Scientific Methods

Battery Management Systems (BMS): Ensuring optimal performance and longevity of battery packs.

Vehicle Control Algorithms: Optimizing motor performance and energy consumption for extended range.

Leadership Team

Camillo Piscitelli – Founder & CEO

Professional Background: Creative and eclectic entrepreneur with a focus on sustainable business projects.

Key Contributions: Established HURBA to address urban mobility challenges through innovative electric scooters.

Competitor Profile

Market Insights and Dynamics

Market Size and Growth Potential: The global electric scooter market is expanding rapidly, driven by urbanization and environmental concerns.

Industry Trends: Increasing adoption of electric vehicles, advancements in battery technology, and supportive government policies.

Competitor Analysis

Gogoro: A Taiwanese company specializing in electric scooters and battery-swapping infrastructure.

Helbiz: An Italian-American company offering electric scooter sharing services and manufacturing e-scooters.

Niu Technologies: A Chinese manufacturer of smart electric two-wheeled vehicles.

Yadea: A Chinese company producing electric bicycles, motorcycles, and scooters.

Ather Energy: An Indian manufacturer of electric two-wheelers.

Strategic Collaborations and Partnerships

As of now, HURBA has not publicly disclosed any strategic collaborations or partnerships.

Operational Insights

HURBA differentiates itself through its focus on high-performance electric scooters tailored for urban commuting, integrating advanced battery technology and smart features to enhance the user experience.

Strategic Opportunities and Future Directions