HyperPay Company Profile

Background

Founded in 2014 by Muhannad Ebwini, HyperPay is a leading B2B fintech company headquartered in Saudi Arabia. The company specializes in providing comprehensive online payment solutions, including payment gateways, invoicing services, pay-out systems, and reporting and analytics tools. Operating across Saudi Arabia, the U.A.E., Jordan, Qatar, Bahrain, Egypt, Iraq, and Lebanon, HyperPay serves over 17,000 merchants, facilitating seamless and secure payment experiences.

Key Strategic Focus

HyperPay's strategic focus centers on expanding its suite of products beyond traditional payment processing to encompass a wide array of B2B fintech solutions. This includes merchant cash advances, B2B solutions, card issuing, and open banking services tailored for merchants and governments. The company leverages advanced technologies to offer risk and fraud management, monitoring systems, installment plans, and invoicing systems, aiming to support the region's transition towards a cashless society.

Financials and Funding

Since its inception, HyperPay has secured over $60 million in funding. Notably, in June 2022, the company raised $36.7 million in a funding round led by Mastercard, with participation from Amwal Capital Partners and AB Ventures. This capital infusion is intended to fuel HyperPay's regional expansion into Egypt, Qatar, and Oman, enhance its infrastructure, and diversify its product offerings.

Pipeline Development

HyperPay is actively developing new products to broaden its service portfolio. Following the acquisition of an Electronic Money Institution (EMI) license in 2024, the company plans to introduce card-issuing services and has already launched Hypertab (a soft POS solution) and a B2C Hospitality Solution. These initiatives are designed to cater to the evolving needs of merchants and consumers in the MENA region.

Technological Platform and Innovation

HyperPay distinguishes itself through a robust technological platform that offers:

HyperPay: An all-in-one payments platform enabling businesses to accept payments, expand quickly, manage risk, and track results from a single interface.

HyperBill: A service that allows merchants to accept recurring payments and manage subscription-based customers efficiently.

HyperSight: An end-to-end dashboard providing real-time data for transaction management, decline analysis, and revenue optimization.

HyperSplit: A solution for online marketplaces to disburse funds to beneficiaries' bank accounts promptly and securely.

These proprietary technologies are underpinned by advanced risk and fraud management systems, ensuring secure and efficient payment processing.

Leadership Team

Muhannad Ebwini: Founder and CEO, with extensive experience in the fintech industry, leading HyperPay's strategic vision and growth initiatives.

The leadership team comprises seasoned professionals dedicated to driving innovation and expanding HyperPay's market presence.

Leadership Changes

As of April 2025, there have been no significant changes or appointments within HyperPay's leadership team.

Competitor Profile

Market Insights and Dynamics

The MENA region's fintech sector is experiencing rapid growth, driven by increasing digital adoption and supportive regulatory frameworks. The market is characterized by a shift towards cashless transactions, presenting substantial opportunities for payment service providers.

Competitor Analysis

Key competitors in the region include:

Geidea: A prominent payment solutions provider offering POS systems and e-commerce payment gateways.

Tamara: A fintech company specializing in buy-now-pay-later services, catering to the growing demand for flexible payment options.

These competitors focus on various aspects of the payment ecosystem, contributing to a dynamic and competitive landscape.

Strategic Collaborations and Partnerships

HyperPay has established significant partnerships to bolster its market position:

Mastercard: Led a $36.7 million funding round in 2022, supporting HyperPay's regional expansion and product diversification.

Arab Bank: In January 2023, HyperPay signed a cooperation agreement to provide e-payment services to the bank's customers in Jordan.

These collaborations enhance HyperPay's service offerings and extend its reach within the MENA region.

Operational Insights

HyperPay's strategic considerations include:

Regulatory Navigation: Successfully obtaining an EMI license in 2024, positioning the company ahead of potential competitors in the Saudi market.

Product Diversification: Expanding beyond payment processing to offer comprehensive B2B fintech solutions, addressing the diverse needs of merchants.

Market Expansion: Focusing on high-value projects in promising markets like Qatar, while adapting strategies in response to regulatory challenges in other regions.

Strategic Opportunities and Future Directions

Looking ahead, HyperPay aims to:

Innovate Product Offerings: Develop cutting-edge B2B fintech products, including open banking solutions, to meet evolving market demands.

Strengthen Regulatory Compliance: Collaborate with central banks and regulatory bodies to ensure compliance and leverage emerging opportunities in the fintech sector.

Enhance Technological Infrastructure: Invest in technology to support scalable growth and maintain a competitive edge in the rapidly evolving digital payments landscape.