Company Overview
I amaranth operates within the Food and Beverage Services industry as a privately held company. It stands out as the pioneering brand to distribute amaranth products in a health-conscious, unique, aesthetically pleasing, and fair-traded manner. The company's product line features Amaranth Chips and Amaranth Churritos emphasizing a dual appeal of health and flavor, captured in their slogan "So Tasty You Can't Believe It's That Healthy". Notably, the company offers free shipping for orders over $50.
Website
- Visit: [iamaranth.com](http://www.iamaranth.com)
Products
I amaranth aims to cater to health-conscious consumers with its diverse snack offerings. Key products include:
- Original & Himalayan Salt Churritos: Prices start at $3.99.
- Chipotle & Himalayan Salt Chips: Available in various configurations, priced at $4.50 per snack or $50 for larger assortments.
Market Position and Strategy
Focused on delivering value through fair trade and health benefits, I amaranth strategically positions its brand to make nutritious products appealing. They engage customers directly by offering a 20% discount for new newsletter subscribers. The company prioritizes partnerships and maintains a robust online presence to boost brand visibility and cultivate customer loyalty.
Leadership
A central figure in the leadership of I amaranth is Alberto Kalach, who serves as the Co-Founder and heads brand partnerships. His role is pivotal in fostering robust partnerships and driving innovation within the Consumer Packaged Goods (CPG) sector.
Industry Footprint
- Company Size: Based on LinkedIn insights, the company employs 2-10 people.
- Location: Operations are concentrated in Anaheim, California.
- Organization Type: A privately held company, focusing mainly on health-oriented snacks in the food and beverage industry.
Recent Updates
According to recent updates from Alberto Kalach on social media, I amaranth has achieved a significant milestone by delivering their initial shipment to Costco Wholesale in Los Angeles as of March 2025, potentially paving the way for expanded distribution and market presence.
Competitor Profiling for I amaranth
I amaranth is recognized in the niche of health-oriented food products, distinguished by their unique offerings centered on health and nutrition.
Competitive Landscape
Top Competitors
- Central Baking Supplies: A family-owned entity based in Chicago, distributing a wide variety of baking ingredients since 1988, including organic, gluten-free, and conventional options, tailored through direct customer consultations.
- Sugarfree: This Athens-based company specializes in alternative dietary products in the retail apparel sector. With a reported revenue of $6 million and a workforce of 51-100 employees, Sugarfree aligns with health-oriented trends in clothing.
- Blue Ridge Baking Company: Located in Virginia, they are noted for their artisan baked goods focusing on gluten-free, vegan, and paleo options. The company uses locally sourced ingredients, appealing to markets valuing ethical and environmental considerations.
Market Positioning
While specific technologies used by I amaranth were not explicitly detailed, the company's strategic positioning aligns with the increasing demand for health-conscious consumer goods.
Actionable Insights for Strategic Engagement
- Enhance Value Proposition: Engage with I amaranth by leveraging the trend towards health-focused products, emphasizing collaborative opportunities that resonate with their core values.
- Explore Partnerships: Look for synergies with other players in the organic and gluten-free space to develop co-branded products or cross-promotions, enhancing market reach and brand awareness.
- Customize Solutions: Propose personalized, innovative ingredient alternatives or cost-efficient supply chain strategies, particularly in organic and gluten-free areas.
- Expand Market Reach: Support I amaranth in expanding their product reach geographically, targeting markets with strong health-conscious consumer bases where demand is burgeoning.
This cohesive report presents a comprehensive view of I amaranth's operational and competitive landscape, focusing on essential factors for strategic partnerships and engagement opportunities.
