Company Research Report: Ibbaka

Company Overview

Name: Ibbaka

Mission: To democratize access to world-class value and pricing excellence, vital for thriving in the subscription economy. Ibbaka aims to help B2B SaaS companies price smarter, sell better, and grow faster by focusing on customer value management and pricing strategies.

Founders:

Steven Forth: Co-Founder, Managing Partner, CEO. Responsible for strategic direction and key relationships, specializing in marketing strategy and organizational performance.

Karen Chiang: Co-Founder, Managing Partner, COO. Responsible for overall strategy, operations, and product direction; specializes in market segmentation and pricing.

Lee Iverson: Co-Founder, CTO. Focuses on software engineering and artificial intelligence, with a background in computer vision.

Headquarters: No information is available.

Number of Employees: No information is available.

Revenue: No information is available.

Known for: Ibbaka is known for providing innovative solutions in customer value management and pricing optimization, especially within the B2B SaaS market. They leverage the Valio platform to enhance strategic pricing decisions, improve net revenue retention, and enable dynamic value management.

Products

Ibbaka Valio:

Description: A comprehensive SaaS solution for Customer Value Management and Price Optimization. It provides a platform for value storytelling, aligning company offerings with customer values to drive pricing decisions and revenue growth.

Key Features:

Value Pricing Dashboard: Facilitates quantifying and illustrating customer value.

Value Model Development: Supports building structured value models for customer engagement and pricing.

Pricing Model Implementation: Specializes in usage-based and hybrid pricing strategies for predictable revenue growth.

Recent Developments

New Products Launched:

Net Revenue Retention Diagnostic Service: Launched to provide insights into improving customer retention and minimizing churn across SaaS companies.

Partnerships:

Collaboration with PeakSpan Capital to conduct surveys on Net Revenue Retention (NRR) and monetization strategies, shaping industry insights for better customer retention practices.

New Features and Strategies:

Ibbaka Valio introduction as an enhanced platform for customer value management and price optimization, incorporating a Value Pricing Dashboard.

AI Monetization Research Report for 2024 highlights shifts in pricing strategies for AI-driven B2B applications, focusing on generative AI monetization.

Executive Team

Steven Forth: Co-Founder, CEO - Expertise in pricing strategy and revenue model development.

Karen Chiang: Co-Founder, COO - Expert in market segmentation and go-to-market strategies.

Lee Iverson: Co-Founder, CTO - Focus on artificial intelligence and software engineering.

Governance Board

Malcolm Collings: Board Chair

Steven Forth: Director, Co-Founder

Karen Chiang: Board Secretary, Director, Co-Founder

Amar Dhaliwal: Director, Co-Founder - Talent management industry leader.

Kirk Hamilton: Director - Senior Executive and Leadership Coach.

This report captures the essence of Ibbaka's strategic direction and innovations in customer value management and pricing. It highlights Ibbaka's critical role in empowering SaaS companies to enhance their growth trajectory through intelligent pricing and value-based approaches.