IC360 Company Profile

Background

Integrity Compliance 360 (IC360) is a global technology and consultancy firm specializing in comprehensive integrity and compliance solutions for the sports, sports betting, gaming, and iGaming industries. Formed through the merger of U.S. Integrity and Odds On Compliance in April 2024, IC360 aims to set new standards by providing unparalleled services that ensure integrity, transparency, and compliance at the intersection of the rapidly evolving global sports betting market and sports integrity.

Key Strategic Focus

IC360's strategic focus encompasses:

Integrity Monitoring: Utilizing advanced technologies to detect and prevent unethical betting-related activities.

Compliance Advisory: Offering expert guidance to navigate complex regulatory landscapes.

Education and Training: Providing programs to promote responsible gaming practices.

Technological Innovation: Developing proprietary platforms like ProhiBet and Alert360 to enhance integrity and compliance measures.

Financials and Funding

Specific financial details and funding history for IC360 are not publicly disclosed. However, the company's formation through the merger of U.S. Integrity and Odds On Compliance suggests a consolidation of resources and expertise to strengthen its market position.

Pipeline Development

IC360 has developed and launched several key platforms:

ProhiBet: A software solution that alerts organizations when prohibited individuals, such as athletes or team employees, attempt to place bets, ensuring compliance with regulations.

Alert360: An anonymous reporting platform that allows players, coaches, and other stakeholders to report threats or unethical behavior securely, protecting the integrity of sports competitions.

Technological Platform and Innovation

IC360 distinguishes itself through its proprietary technologies and innovative methodologies:

ProhiBet: Utilizes encrypted personalized data to monitor and prevent prohibited betting activities.

Alert360: Offers a secure, anonymous communication platform for reporting integrity concerns, integrating QR codes, web forms, text messaging, and email channels.

Geo360: Developed in partnership with Radar, this platform provides geolocation compliance services, enhancing integrity monitoring with location intelligence.

Leadership Team

Matthew Holt: Chief Executive Officer. Formerly CEO of U.S. Integrity, Holt brings extensive experience in sports betting integrity and compliance.

Eric Frank: President. Previously CEO of Odds On Compliance, Frank specializes in regulatory compliance and technological solutions in the gaming industry.

Scott Sadin: Chief Operating Officer. Sadin has a background in operational management and strategic development within the sports betting sector.

Leadership Changes

In January 2025, IC360 appointed Jon Russell as Senior Advisor to drive international expansion and integrity initiatives.

Competitor Profile

Market Insights and Dynamics

The global sports betting and gaming industry is experiencing rapid growth, driven by technological advancements and regulatory changes. The increasing legalization of sports betting in various jurisdictions presents both opportunities and challenges, emphasizing the need for robust integrity and compliance solutions.

Competitor Analysis

Key competitors in the integrity and compliance sector include:

Sportradar: Offers sports data and integrity services, focusing on monitoring and preventing match-fixing and betting-related corruption.

Genius Sports: Provides data-driven solutions and integrity services to sports organizations and betting operators.

SportIM: Specializes in real-time sports data and integrity monitoring services.

Strategic Collaborations and Partnerships

IC360 has established significant partnerships to enhance its service offerings:

Sleeper: Integrated ProhiBet to enhance platform integrity and responsible gaming measures.

ALT Sports Data: Expanded partnership to provide comprehensive integrity and compliance solutions for emerging sports betting markets.

Radar: Formed a strategic partnership to develop Geo360, a geolocation compliance platform for the sports betting and iGaming market.

Operational Insights

IC360's strategic considerations include:

Comprehensive Service Offering: Providing end-to-end integrity and compliance solutions, differentiating itself from competitors with fragmented services.

Technological Innovation: Continuous development of proprietary platforms like ProhiBet and Alert360 to address emerging challenges in the industry.