Icecat Company Profile

Background

Overview

Icecat is a global leader in product content syndication, providing enriched and consistent product information across various platforms and channels. Established in 1999, the company has grown to support over 40,000 enterprise customers worldwide, offering services such as content catalogs, e-commerce integrations, and product information management systems.

Mission and Vision

Icecat's mission is to support global brands and retailers by delivering localized product information, efficient syndication, and product information management solutions to enhance customer experiences. The company's vision is to make every product or service available online, enriching the buying journey with intelligent experiences for shoppers worldwide.

Industry Significance

As a dominant source of product information for e-commerce applications, Icecat's open content approach has been widely embraced by both the open-source community and the corporate e-commerce market. The company operates in over 243 countries and regions, making product information available in more than 70 languages.

Key Strategic Focus

Core Objectives

Icecat focuses on expanding its global footprint, achieving fast growth, and maintaining operational excellence to optimize profitability. The company aims to develop product catalogs for new sectors, strengthen sales offices, invest in software platforms and content syndication infrastructure, and acquire local competitors.

Areas of Specialization

The company specializes in providing structured and rich product content optimized for e-commerce environments, integrated cloud solutions for digital asset management, and seamless integration of product content into various platforms.

Key Technologies Utilized

Icecat employs artificial intelligence (AI) and extract, transform, and load (ETL) techniques to enhance the production of data sheets, producing approximately 1.7 million data sheets annually.

Primary Markets Targeted

Icecat serves a diverse range of sectors, including IT and electronics, toys, health and beauty, do-it-yourself (DIY), fast-moving consumer goods (FMCG), automotive, and fashion.

Financials and Funding

Funding History

Icecat is a profitable and fast-growing company. In 2023, the company's annual revenues increased by 11% to €13.2 million compared to the previous year.

Notable Investors

Icecat is listed on NPEX, the Dutch digital stock exchange for SMEs, since November 3, 2016.

Utilization of Capital

The company utilizes its capital to finance further growth and development, including expanding product catalogs for new sectors, strengthening sales offices, investing in software platforms and content syndication infrastructure, and acquiring local competitors.

Pipeline Development

Key Pipeline Candidates

Icecat continues to expand its product data activities in various verticals, including fashion, toys and entertainment, health and beauty, DIY, and FMCG. The company also focuses on deploying its PIMS cloud solutions for manufacturer and merchant clients.

Stages of Development

The company is in the process of further developing its product catalogs for new sectors and enhancing its PIMS cloud services.

Target Conditions

Icecat aims to support global brands and retailers by providing localized product information and efficient syndication to enhance customer experiences.

Timelines for Milestones

The company expects to continue its double-digit growth in the coming years, with plans to expand its business at a similar pace as in previous years.

Technological Platform and Innovation

Proprietary Technologies

Icecat offers a Product Information Management System (PIMS) that collects and centralizes product information from suppliers, manages assortments, and provides seamless enrichment of products with Icecat product content. The PIMS can be connected with various e-commerce platforms, including Shopify, Magento, WooCommerce, and Amazon.

Significant Scientific Methods

The company employs AI and ETL techniques to enhance the production of data sheets, producing approximately 1.7 million data sheets annually.

Leadership Team

Key Executives

Martijn J. Hoogeveen: CEO & Founder. Martijn has been the general manager and founder of Icecat since 2001. He has a background as a multimedia/e-commerce professor and is the driving force behind Icecat's innovation and global expansion. Through his investment companies, Netvalue and iMerge, he has extensive experience in managing fast-growing tech companies, portfolio management, and mergers and acquisitions.

Emre Tan Altinok: Managing Director. Emre is responsible for international sales and has been involved with Icecat since 2008. He holds a master's degree in International Finance & Economics from the University of Amsterdam and has experience in risk management at PWC and sales at IBM.