iContact is a prominent email marketing and social media marketing software provider, catering primarily to small and mid-sized businesses. Established in 2003, the company has developed a suite of intuitive tools designed to help businesses create engaging emails, personalize communications, and streamline marketing efforts through automation. Headquartered in Morrisville, North Carolina, iContact is part of the Ziff Davis family of brands.
Company Overview
- Founded: 2003
- Headquarters: Morrisville, North Carolina, USA
- Industry: Email Marketing and Social Media Marketing Software
- Parent Company: Ziff Davis
Product Offerings
iContact offers a range of features to enhance email marketing campaigns, including:
- Drag-and-Drop Editor: Allows users to create visually appealing emails without coding knowledge.
- Automation Tools: Enables scheduling and automating email sequences to target specific audiences.
- Performance Reporting: Provides analytics to measure the success of email campaigns.
- API Integration: Facilitates integration with other platforms and services.
Market Position and Share
As of recent data, iContact holds a market share of approximately 0.32% in the email marketing sector, with over 5,147 companies utilizing its software. This positions iContact as the 14th most popular email marketing software.
Customer Base
iContact serves a diverse clientele across various industries, including:
- Hospitality
- Retail
- Business Services
- Organizations
- Manufacturing
Notable clients include Microsoft, Huawei, and IBM.
Financials
- Revenue: Approximately $33.6 million.
- Employees: Around 160.
Competitive Landscape
iContact operates in a competitive market with several key players:
- MailChimp: Holds a significant market share and is known for its user-friendly interface.
- Constant Contact: Offers a range of marketing tools beyond email.
- Campaign Monitor: Provides advanced automation and analytics features.
- AWeber: Focuses on email automation and deliverability.
In terms of Net Promoter Score (NPS), iContact scores a 4, with 37% of customers being promoters, 30% passives, and 33% detractors. This places iContact behind competitors like MailChimp (NPS of 49) and Campaign Monitor (NPS of 35).
Customer Satisfaction
Customer reviews highlight both strengths and areas for improvement:
- Strengths: Users appreciate the ease of use, variety of templates, and effective automation features.
- Areas for Improvement: Some users note slower page load times and limited scheduling options.
iContact has established itself as a reliable email marketing solution for small and mid-sized businesses, offering a range of features to enhance marketing campaigns. While it faces strong competition from larger players like MailChimp and Constant Contact, iContact's focus on user-friendly tools and automation positions it as a valuable option for businesses seeking effective email marketing solutions.
