Overview
Company Name: Idaho Statesman
Type: Daily Newspaper
Format: Broadsheet
Founded: 1864
Owner(s): The McClatchy Company (since 2006)
Headquarters: 10400 Overland Road PMB 385, Boise, Idaho, U.S.
Circulation: 28,048 Daily; 46,897 Sunday (as of 2020)
Website: [idahostatesman.com](https://www.idahostatesman.com)
Social Media Presence:
- [Facebook](https://www.facebook.com/idahostatesman/) with 81,339 likes
- [Twitter](https://twitter.com/idahostatesman) as a prominent source of breaking news
Historical Context
The Idaho Statesman was established as the Idaho Tri-Weekly Statesman in 1864 in Boise, initially published from a log cabin. Over its history, the publication underwent significant changes:
- Owned and operated by James S. Reynolds until 1872
- Managed by the Cobb family from 1888 for 70 years
- Acquired by Federated Publications in 1963 and merged with Gannett in 1971
- Sold to Knight Ridder in 2005 and acquired by The McClatchy Company in 2006
The Statesman notably overcame challenges such as the pressroom fire in 2004, highlighting its resilience and community support.
Recent Developments
To optimize costs, the Idaho Statesman moved its printing operations to external locations in 2008, most recently shifting to Twin Falls in 2018. In 2023, it adjusted its print distribution schedule to three days a week in line with its broader digital transition strategy.
Financials
The Idaho Statesman generated approximately $28.1 million in revenue based on the latest data, reaching an audience of over 289,000.
Editorial and Leadership
Publisher: Rusty Dodge
Editor: Chadd Cripe
Notable Staff:
- Nicole Blanchard, investigative and watchdog reporting
- Sarah Miller, award-winning photo and video journalism
- Scott McIntosh, Opinion Editor
- Hayat Norimine, Accountability Editor
Market Position and Offerings
Serving the Boise metropolitan area, the Idaho Statesman is a key news source for local news, sports, business, politics, and community events. Its notable publications include:
- Scene: Weekly entertainment tabloid
- Treasure Magazine: Quarterly lifestyle magazine
- Business Insider: Weekly business publication
It also provides a range of marketing and advertising services across multiple platforms, demonstrating adaptability and local audience engagement.
Online and Mobile Presence
Idaho Statesman extends its reach digitally via a dedicated app available on the App Store and maintains a robust presence on YouTube and other social media channels for user engagement.
Competitor Profiling for Idaho Statesman
The Idaho Statesman, as a major newspaper in Boise, Idaho, competes with several key entities:
Key Competitors
1. Idaho Press: A local competitor with strong community-focused news coverage.
2. KTVB News Group: Idaho's largest media organization, providing extensive coverage in news, weather, entertainment, and sports through television and digital platforms.
3. Treasure Valley Smoke Shop: Competes in the broader media and local engagement sector.
4. Lansing State Journal: A nationally oriented media entity.
5. The Namibian and Herald Publications: Other media outlets considered as alternatives.
Locally, Idaho Statesman competes with companies like CSHQA, Northwest Bank, and Access Behavior Solutions, although these are in different industry sectors.
Strategic Insights
Idaho Statesman's competitive strategy focuses on community-based reporting and the adoption of new technologies to uphold content quality and distribution. The company's operational ethos is heavily centered on employee value, teamwork, and innovative practices.
Market Position
Idaho Statesman maintains its prominent position by engaging with local communities and targeting high-potential customer segments, emphasizing innovation to enhance its value proposition.
Distribution and Influence
The newspaper's influence in the local market is underscored by its comprehensive distribution network and thorough coverage of Idaho-centric news and sports, ensuring its presence as a staple in the region.
This detailed profile offers a comprehensive view into Idaho Statesman's operations, market stance, and strategic dynamics, providing key insights for potential strategic initiatives.
