Company Research Report: IDHL Group
Company Overview
- Name: IDHL Group
- Mission: To drive accelerated growth for ambitious businesses and brands in the digital economy.
- Founding: No information is available.
- Key People:
- Ben Wood, CEO
- Mike Sprot, Chief Financial Officer
- Iain Ferguson, Chairman
- Headquarters: Multiple locations including London, Manchester, Leeds, Harrogate, Newcastle, and New York.
- Number of Employees: No information is available.
- Revenue: £26.5 million (as of 2023).
- Known For: IDHL Group is known for being one of the UK’s leading digital agencies, providing digital performance marketing, web & eCommerce solutions, and data intelligence.
Products and Services
Web & eCommerce
- Description:
- Enhances user onsite experience to drive sales, conversions, and customer relationships.
- Key Features:
- Consultancy & Strategy
- Discovery & Scoping
- Design, UX & UI
- Web Development
- eCommerce
- Replatforming
- Integrations
- Support & Hosting
Performance
- Description:
- Delivers online success through increased website traffic, lead generation, improved brand awareness, and customer engagement.
- Key Features:
- SEO
- PPC
- Paid Media
- Social
- Content
- PR
- Outreach
- CRO
- Affiliate Marketing
Intelligence
- Description:
- Assists brands in leveraging data and technology for better marketing outcomes.
- Key Features:
- Data & Technology Accelerator
- Customer Relationship Media
Recent Developments
- New Products/Initiatives:
- GA4Sight: A tool to help make the most out of Google Analytics 4.
- Aston Barclay appointed IDHL to develop a comprehensive digital strategy.
- IDHL launched a specialist paid media agency, Equation.
- New Features:
- Sustainability initiatives, including reducing carbon footprint of agency websites, registering hosting providers with The Green Web Foundation, and conducting audits to recommend changes for clients regarding their carbon footprint.
- New Partnerships:
- Partnership with HyperFinity to capitalize on digital marketing insights.
- Significant investment from Bridgepoint Development Capital.
- Acquisitions of luxury eCommerce agencies such as Fostr and marketing automation platform, Wired Plus.
- Collaboration with industry leaders through events and seminars.
This comprehensive report highlights IDHL Group’s strategic initiatives, market offerings, key personnel activities, and its commitment to sustainability and growth. Each section provides an insight into IDHL's operations, innovations, and partnerships that help them accelerate growth for ambitious brands in the digital landscape.
