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iHeartMedia Market Research Report



Company Overview


  • Name: iHeartMedia Inc.

  • Mission of the Company: To give everyone in America a friend who is there anytime, anywhere, using the power of audio and human companionship to create deep and engaged relationships in an increasingly fragmented and isolating world.

  • Founded: No information is available

  • Founders: No information is available

  • Key People: Bob Pittman (Chairman and Chief Executive Officer)

  • Headquarters: No information is available

  • Number of Employees: No information is available

  • Revenue: No information is available

  • What is the Company Known For: iHeartMedia is known as the #1 audio company in the United States, reaching 9 out of 10 Americans every month and boasting a quarter billion monthly listeners. The company has greater reach than any other media company in the U.S. and is a leader in analytics and attribution technology in the audio industry.


Products


Radio Stations


  • Description: Operating over 860 live broadcast stations across 160 markets in America, offering local to national reach.

  • Key Features:

  • Local and live stations in virtually every city across the U.S.

  • Diverse genres including Top 40, Classic Rock, Hip Hop, R&B, Country, etc.


iHeartRadio Digital Service


  • Description: An all-in-one audio service providing radio, music, and podcasts.

  • Key Features:

  • Over 167 million registered users.

  • Available on more than 500 platforms and over 2,000 devices.

  • Offers live broadcast radio stations, podcasts, music playlists, personalized stations, all on demand.


Podcasts


  • Description: iHeartMedia is the #1 podcast publisher globally, featuring diverse and influential content.

  • Key Features:

  • Over 166 million monthly downloads.

  • Hosts a variety of hit shows across multiple genres.

  • Co-produces podcasts with major creative talents and brands.


iHeartRadio Music Festivals and Events


  • Description: Organizing over 20,000 events annually, from national music festivals to local shows.

  • Key Features:

  • Iconic events like the iHeartRadio Music Festival, Jingle Ball, and Fiesta Latina.

  • Generating significant social media impressions and live broadcast coverage.


Audio & Media Services


  • Description: Leading the radio and TV sales representation.

  • Key Features:

  • Katz Media Group represents over 4,000 radio stations and 500 television stations.

  • RCS provides broadcast software solutions used worldwide.


Recent Developments


Events and Partnerships


  • 2024 iHeartRadio Music Festival: Announced lineup including A$AP Rocky, Coldplay’s Chris Martin, and The Weeknd. Hulu to stream the event.

  • NBCUniversal Partnership: iHeartMedia chosen as the exclusive audio partner for the 2024 Paris Olympic Games.


New Shows and Features


  • Women’s Sports Audio Network: Launched in collaboration with Deep Blue Sports + Entertainment, featuring top female athletes and personalities.

  • New Podcasts:

  • Partnership with Universal Television and Wolf Entertainment for a true-crime podcast, "Law & Order: Criminal Justice System."

  • "Missing In Arizona," an investigative series using AI to recreate the voice of FBI fugitive Robert Fisher.

  • Historical event-themed podcasts developed with Thoroughbred Studios.


Music and Awards


  • House of Music Event: Interactive experience at the iHeartRadio Music Festival inspired by the artists.

  • iHeartRadio Fiesta Latina: Featuring performances by Feid, Sebastián Yatra, Wisin, and others. Feid receives the iHeartRadio Corazón Latino Award.


Technology and Analytics


  • Analytics and Attribution: iHeartMedia leads the industry in analytics and attribution technology for its marketing partners, leveraging data from its massive consumer base to improve advertising performance.


Corporate and Social Responsibility


  • Community Engagement and Impact:

  • Continuous efforts to address local community needs through diversified platforms.

  • Various campaigns focusing on mental health, veteran support, environmental conservation, and opioid crisis recovery.


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