IHOP Market Research Report
Company Overview
- Name: International House of Pancakes (IHOP)
- Mission: Offers a wide variety of breakfast, lunch, and dinner items, providing an affordable, everyday dining experience with warm and friendly service.
- Founded: 1958
- Founders: Al Lapin, Jerry Lapin, with early investors Al and Trudy Kallis.
- Key People: As of recent reports, President Jay Johns announced retirement and Lawrence Kim appointed as his successor (2024).
- Headquartered: Pasadena, California, USA
- Number of Employees: No information is available
- Revenue: No information is available
- Known For: World-famous pancakes and a welcoming dining experience that offers meals all day long.
Products
Product Offerings:
- Pancakes: Known for their original and innovative flavors including Rooty Tooty Fresh 'N Fruity® and Chocolate Covered Strawberry Pancakes.
- Breakfast Combos: Includes a variety of options like sirloin steak tips, eggs, and hash browns, catering to both savory and sweet preferences.
- Lunch & Dinner Items: In addition to pancakes, IHOP serves burgers, sandwiches, and salads.
- Beverages: Wide assortment, including coffee and milkshakes.
Key Features:
- Chocolate Covered Strawberry Pancakes: Two chocolate chip pancakes topped with cheesecake mousse, strawberries, served with two bacon strips or pork sausage links, two eggs, and hashbrowns.
- House Faves: A value-driven menu including 4 classic meals for just $6, available Monday to Friday.
Recent Developments
- New Products Launched:
- Fully Loaded French Toast
- New menu inspired by Paramount Pictures’ movie "IF".
- New Features and Promotions:
- Partnership with PEPSI® to bring Maple Syrup Cola among other menu innovations.
- Introduction of the House Faves menu to provide value-driven meal options.
- Strategic Partnerships: Became the Official Breakfast Partner of Xbox (2024).
- Leadership Changes: President Jay Johns announced retirement with Lawrence Kim appointed as the successor.
- Innovations in Menu: Has continuously introduced new menu items that cater to current tastes and trends.
This report collates the available data on IHOP to provide a comprehensive understanding of its business structure and market activities.
