Company Research Report: ILIA Beauty
Company Overview
Name:
ILIA Beauty
Mission:
"To protect and revive your skin."
Founded:
2011
Founders:
Sasha Plavsic
Key People:
- Sasha Plavsic: Founder
Headquarters:
No information is available
Number of Employees:
No information is available
Revenue:
No information is available
Known For:
ILIA Beauty is known for its focus on clean, skin-centric beauty that combines potent skincare ingredients with makeup.
Products
Complexion
1. Super Serum Skin Tint SPF 40
- Description: Light coverage with a dewy finish. Combines makeup, skincare, and SPF.
- Key Features: Hydrating, plumping, and sun protection.
2. True Skin Serum Foundation
- Description: Medium coverage with a natural finish.
- Key Features: Lightweight, smoothing, and soothing.
3. True Skin Serum Concealer
- Description: Medium coverage with a natural finish.
- Key Features: Brightening, smoothing, and evening.
4. Skin Rewind Complexion Stick
- Description: Medium coverage with a natural-matte finish.
- Key Features: Foundation and concealer combined. Weightless, firming, and smoothing.
Eye Products
1. Limitless Lash Mascara
- Description: Lifts, lengthens, and separates lashes.
- Key Features: Sky-high length and lift.
2. Fullest Volumizing Mascara
- Description: Fuller, bigger, bolder lashes.
- Key Features: Volumizing.
Lip + Cheek Products
1. Multi-Stick
- Description: A wash of color for cheeks and lips.
- Key Features: Multi-use, easy application on-the-go.
2. Lip Sketch Hydrating Crayon
- Description: Long-wear lipstick and liner.
- Key Features: Hydrating, lasts up to 12 hours.
3. Balmy Tint Hydrating Lip Balm
- Description: Hydrating lip balm with buildable color.
- Key Features: Balmy, buttery, buildable.
Skincare
1. Bright Start Retinol Alternative Eye Cream
- Description: Brightens, hydrates, smooths, and depuffs.
- Key Features: Skincare-powered.
2. The Base Face Milk
- Description: Facial essence and lightweight moisturizer.
- Key Features: Lightweight hydration.
Sets and Tools
No detailed information available.
Recent Developments
New Products Launched:
1. Sunshift Cream Bronzer
- Description: Weightless, blurring formula.
2. Lightshift Cream Highlighter
- Description: Weightless, blurring formula.
3. Skin Rewind Complexion Stick
- Description: Medium coverage with natural-matte finish; foundation, concealer, and skincare combined.
4. Lip Sketch Hydrating Crayon
- Description: Long-wear lipstick and liner.
5. The Base Face Milk
- Description: Facial essence and lightweight moisturizer.
New Features Added:
No information is available
New Partnerships:
ILIA x Sézane Collaboration
- Description: Limited edition pouch offered with any purchase over $75.
Sustainability Initiatives
- Reforestation Efforts: Donates 1% of sales of Super Serum Skin Tint to support reforestation. Has planted 1 million trees in partnership with One Tree Planted.
- Recycling Program: Collaborates with Pact Collective to recycle beauty products.
Conclusion
ILIA Beauty continues to innovate in the clean beauty space by introducing new products and sustainable practices. Their focus remains on creating effective makeup that also benefits the skin using safe, potent ingredients.
