Imaginuity Company Profile

Background

Imaginuity is a Dallas-based integrated marketing services agency founded in 1997. The company's mission is to utilize imaginative thinking, innovative technology, and uncommon ingenuity to drive transformative results for clients. Imaginuity offers a comprehensive suite of services, including brand strategy, advertising, traditional and digital media planning and buying, paid and organic search, social media management, web development, user experience (UX) design, artificial intelligence (AI), data analytics, and database marketing.

Key Strategic Focus

Imaginuity's strategic focus encompasses:

Full-Funnel Marketing Services: Addressing the entire customer journey from awareness to loyalty through integrated services in brand experience, media, and technology.

Data-Driven Approach: Leveraging proprietary platforms like AdScience® to collect customer data, execute integrated campaigns, and monitor performance, ensuring optimized marketing spend.

Multi-Location Marketing: Utilizing the Pylot® platform to provide consistent web presence and localized marketing campaigns for multi-location businesses, maintaining brand control while enabling local customization.

Financials and Funding

Imaginuity was acquired by Calise Partners on April 9, 2019. The company has experienced significant growth, being recognized in the Inc. 5000 list of fastest-growing private companies in America in 2019, 2020, and 2021.

Technological Platform and Innovation

Imaginuity differentiates itself through proprietary technologies and innovative methodologies:

AdScience®: A customer data platform that collects and analyzes customer data, executes integrated campaigns, and monitors performance to optimize marketing efforts.

Pylot®: An all-in-one website development and marketing platform designed for multi-location businesses, ensuring brand consistency while allowing local customization.

Leadership Team

Imaginuity's leadership team comprises experienced professionals guiding the company's strategic direction:

Charlie Calise: Chairman

Taylor Calise: Chief Executive Officer

Corbett Guest: President and Chief Strategy & Innovation Officer

Chelsea Navarro: Chief Financial Officer

Matt Sommer: Chief Technology Officer

Tony Osterhaus: Executive Director, Operations

Tim Langford: Executive Creative Director

Angela Sweeney: Executive Director, Pylot®

Evan Meeks: Executive Director, Client Partnerships

John Lee: Executive Director, Strategy

Gary Hooker: Executive Director, Sales

Competitor Profile

Market Insights and Dynamics:

The marketing and advertising industry is highly competitive, with numerous agencies offering a range of services from traditional advertising to digital marketing solutions. The market is characterized by rapid technological advancements, increasing emphasis on data-driven strategies, and the need for integrated marketing approaches.

Competitor Analysis:

Imaginuity faces competition from several agencies, including:

BuzzShift: A digital strategy agency specializing in paid media, content marketing, and analytics.

Frozen Fire: A digital marketing agency offering services in video production, web design, and social media management.

HMG Creative: Provides branding, web design, and digital marketing services.

TRG (The Richards Group): A full-service advertising agency offering branding, media planning, and creative services.

LookThinkMake: Specializes in branding and public relations, focusing on placemaking and destination-based branding.

Strategic Collaborations and Partnerships

Imaginuity has established significant partnerships to enhance its service offerings:

Kentico Gold Partner: Demonstrating expertise in creating digital experiences using Kentico's web development and content management platform.

Google Premier Partner: Leveraging Google's solutions to drive results for clients.

Operational Insights

Imaginuity's comprehensive service offerings, proprietary technologies, and strategic partnerships position it competitively in the marketing services industry. The company's ability to provide full-funnel marketing solutions and data-driven strategies offers a distinct advantage over competitors focusing on specific aspects of the customer journey.

Strategic Opportunities and Future Directions

Imaginuity aims to continue its growth trajectory by:

Enhancing Technological Capabilities: Further developing proprietary platforms like AdScience® and Pylot® to offer more advanced and integrated marketing solutions.