IMC Outdoor Living Company Research Report

Company Overview

Name: IMC Outdoor Living

Mission: To provide products and inspiration that allow consumers to transform the ordinary into the extraordinary, whether it be tending to the garden, crafting an ideal outdoor space, or enjoying time with friends and family.

Vision: To be the company that provides passion and products for inspired outdoor living.

Foundation: Founded in 2000 as the International Mulch Company by an undisclosed founder(s).

Key People: Cindy Miller (CEO), Tim Miller (COO)

Headquarters: 2280 Schuetz Road, Suite 201, St. Louis, MO 63146, USA

Number of Employees: No information is available

Revenue: No information is available

Known For: IMC Outdoor Living is recognized for producing a full suite of landscaping and playground products made from 100% recycled rubber, recycled rubber mulch, and other outdoor living products.

Products

Rubber Mulch

Premium Nugget Rubber Mulch: Loose-fill nugget groundcover for playgrounds and commercial landscaping. Safest playground surface with fall height ratings up to 14 feet. Available in multiple colors with a 12-year color guarantee.

Premium Shredded Rubber Mulch: Industry hallmark of recycled rubber mulch resembling wood mulch. It is known for its durability and lasting color.

Rubber Landscaping Products

Premium Landscape Edging: Rubber edging with the appearance of stone, suitable for flower beds, gardens, sidewalks, and driveways.

Tree Rings: Maintain a neat tree bed appearance, reducing the need for weeding.

Splash Blocks: Composed of recycled rubber, withstand freezing temperatures and harsh storms.

Pavers: Dual-sided or cobblestone variety to rejuvenate outdoor surfaces.

Timbers: Flexible border solution made from 100% recycled rubber.

Rubber Playground Products

GroundSmart Timbers: Durable playground borders made from recycled rubber.

Swing Mats: Heavy-duty mats installed under swings and slides to enhance playground safety.

Rubber Accessories

Parking Stop: Prevents garage and vehicle damage through a gentle threshold of rubber.

Expansion Joint

Rubber Expansion Joint: Made from post-consumer rubber and plastic, it is used in roadways, sidewalks, and construction projects, showing substantial termite resistance.

Other Brands

GroundSmart Rubber Mulch: Offers a 12-year color guarantee and aids in weed prevention without attracting harmful insects.

Recent Developments

New Plant Openings:

Hebron, OH Facility (2023): New manufacturing facility for rubber mulch.

Sanford, NC Facility (2022): Opened to produce rubberized mulch, creating jobs in the area.

Marketing Campaigns:

"Switch to Rubber Mulch" Campaign (2023): Launched in partnership with UPBrand for a digital marketing strategy across major U.S. markets.

Rebranding:

Evolved Business Model (2017): International Mulch Company rebranded as IMC Outdoor Living to reflect its broadened involvement in the outdoor living space.

Strategic Partnership:

W. Atlee Burpee & Company Partnership (2017): Collaboration to produce and distribute a line of natural and organic plant foods and growing media.

Leadership Announcement:

Cindy Miller and Tim Miller: Key management figures providing strategic vision and operational leadership.

Sustainability and Stewardship

IMC Outdoor Living emphasizes sustainability and stewardship by recycling over 500,000,000 pounds of rubber, equivalent to approximately 31,000,000 tires, significantly reducing landfill waste. They continue to champion environmental responsibility through their durable, recyclable product offerings.

Locations

IMC Outdoor Living's network includes manufacturing and distribution facilities across the United States in locations such as Ogden, UT; Godfrey, IL; Sanford, NC; Live Oak, FL; Hebron, OH; Mosinee, WI; among others.

© IMC Outdoor Living, A Division of Liberty Tire Recycling, 2280 Schuetz Road, Suite 201 St. Louis, MO 63146 | USA 1–866–936–8524