Impact Analytics Company Profile

Background

Overview

Impact Analytics, founded in 2015, is a leading provider of AI-driven business intelligence and insights software. The company specializes in uniting artificial intelligence with human validation to optimize end-to-end merchandising and supply chain operations. By delivering fully automated and integrated cloud-based products, Impact Analytics empowers businesses to make data-driven decisions, enhancing efficiency and profitability.

Mission and Vision

Impact Analytics is committed to democratizing finance through innovative, secure, and personalized AI solutions. Their mission is to blend artificial intelligence with human expertise, enabling companies to make smarter decisions faster than ever before. The company aims to lead the way in AI-driven transformation, delivering high-quality solutions that create measurable value.

Industry Significance

Operating at the intersection of technology and retail, Impact Analytics has established itself as a significant player in the AI and analytics industry. The company's solutions have been recognized for their innovation and impact, ranking 74th on Deloitte's 2019 Technology Fast 500™ list, with a growth rate of 1,806% during that period.

Key Strategic Focus

Core Objectives

Impact Analytics focuses on delivering AI-native enterprise solutions that are accessible, efficient, and transformational for businesses. Their primary objectives include:

Automating complex workflows through AI-powered products.

Enabling data-driven decision-making across various business functions.

Providing end-to-end merchandising and supply chain optimization.

Areas of Specialization

The company specializes in developing AI-driven SaaS products tailored for the retail and consumer packaged goods (CPG) sectors. Their product suite includes:

BuySmart: Optimizes purchasing decisions.

PromoSmart: Enhances promotional strategies.

AllocateSmart: Improves inventory allocation.

PriceSmart: Refines pricing strategies.

These products are designed to replace outdated manual processes and legacy systems, unifying reporting and visibility to empower businesses with real-time, data-driven decision-making.

Key Technologies Utilized

Impact Analytics leverages advanced machine learning algorithms and artificial intelligence to power its solutions. The company's platform is built on a robust technological foundation that includes:

Cloud-based infrastructure for scalability and flexibility.

Proprietary AI models for predictive analytics.

Integration capabilities with existing enterprise systems.

Primary Markets Targeted

The company's primary markets include:

Retail: Providing solutions for inventory management, pricing, and promotions.

Consumer Packaged Goods (CPG): Enhancing supply chain and merchandising operations.

Grocery: Optimizing forecasting and planning processes.

Manufacturing: Improving operational efficiency through data-driven insights.

Financials and Funding

Funding History

Impact Analytics has successfully secured funding to support its growth and innovation initiatives. The company's funding history includes:

Series C Round (January 2024): Raised $40 million.

Notable Investors

The company has attracted investments from reputable firms, including:

Sageview Capital: A growth equity firm.

Vistara Growth: A growth-stage investment firm.

Argentum: A New York-based growth equity firm.

Aarin Capital Partners: A venture capital firm.

Ashish Lakhanpal: An angel investor.

Utilization of Capital

The capital raised has been strategically allocated to:

Enhance product development and innovation.

Expand market reach and customer acquisition efforts.

Invest in talent acquisition and team growth.

Technological Platform and Innovation

Proprietary Technologies

Impact Analytics has developed proprietary technologies that set it apart in the industry, including:

Credissential: An AI-powered financial services platform offering identity protection, credit building, budgeting, and asset optimization.

Significant Scientific Methods

The company employs advanced scientific methodologies such as:

Machine Learning Algorithms: For predictive analytics and decision-making.

Data Science Techniques: To analyze and interpret complex datasets.

Leadership Team

Prashant Agrawal – Founder & CEO

Prashant founded Impact Analytics in 2015 and has led its growth into a leading global organization. He is a serial entrepreneur, Columbia Business School professor, and former consultant at McKinsey and BCG with over 25 years of experience.

Prithvik Kanakappa – Chief Operating Officer

Prithvik has been with Impact Analytics since its inception, bringing over 20 years of experience in data analytics, product management, and consumer marketing. He focuses on supporting the company's scale and hyper-growth.

Jeff Gadawski – Chief Revenue Officer

Jeff joined in 2021, bringing over 30 years of global sales and marketing expertise. In 2023, ZoomInfo ranked him among the “100 Most Influential Sales Professionals in the U.S.” He held prior leadership roles at Blue Yonder, Adidas, Nike, and The Meriwether Group.

Luke Batman – Chief Financial Officer

Luke, a certified public accountant, joined in 2021 with over 20 years of experience managing finances in technology, consulting, and entrepreneurship. He held prior leadership roles at BuyerQuest, TM Financial Forensics LLC, and other large consulting firms.

Brittany Berg – SVP Global, Presales & Product

Brittany joined in 2023, bringing 10 years of retail experience and 9 years of software experience, specifically focused on the applications of AI and ML in the retail decision process. She’s the author of “Style & Statistics: The Art of Retail Analytics” and held prior leadership positions at Oracle, SAS, Bealls Inc., and Forever 21.

Brian Crain – General Manager, EMEA

Brian joined in 2023 to lead the company’s expansion into LATAM, APAC, and most crucially, EMEA. He’s trilingual with over 29 years of experience leading cloud/AI/analytics sales and marketing teams. He held prior leadership roles at Accenture, HEB, IBM, Precima, NielsenIQ, and Nextail Labs.

Melanie Casinelli – Chief Customer Success Officer

Melanie joined Impact Analytics in 2020 with over 20 years of retail experience overseeing strategic vision and product/customer success. In 2023, Melanie received a “Women in Supply Chain” award. She held prior leadership roles at Belk, Pandora, Urban Outfitters, and Turn5.

Jeff Shelton – VP Product & PreSales

Jeff joined Impact Analytics in 2023, bringing over 25 years of experience in retail, supply chain, merchandising, and product management. He held prior leadership roles at Blue Yonder, American Eagle Outfitters, Belk, and May Company.

Sulabh Jain – Chief Analytics Officer

Sulabh joined in 2016 with 12 years of invaluable expertise in Data Science–focused on retail, pricing, promotions, and merchandising. He is a former management consultant at Boston Consulting Group and has held leadership positions at early-stage companies.

Abhirup Ganguly – India Head

Abhirup joined the company at its inception in 2015. He brings approximately 20 years of experience in data science and consulting.