impaktful

Company: Impaktful

Overview

Impaktful is a company that provides mental health education through evidence-based film programs. The company is committed to improving corporate culture, school wellness, and community cohesion through its flagship program, the Creative Coping Toolkit (CCT). Impaktful leverages storytelling to foster trust, connection, and positive change.

Mission and Vision

• Mission: Impaktful aims to reimagine learning, normalize mental health discussions, and guide individuals and communities to be more reflective, safe, and resilient.

• Vision: Create communities where mental health conversations are normalized, and everyone feels a sense of belonging.

Key Programs

1. Creative Coping Toolkit (CCT):

• Purpose: Addresses issues like anxiety, bullying, and online safety to enhance productivity, reduce absenteeism, and build trust.

• Features:

• 273 individual assets, 80% of which are film-based.

• 48-chapter learning modules with films, post-screening guides, discussion questions, and reflection prompts.

• 24 interactive activities based on cognitive behavioral therapy and CASEL SEL Core Competencies.

• Regular updates to maintain content relevance.

• Application: Used by thousands of schools, Fortune 500 companies, and government agencies as Tier I and Tier II mental health support strategies. Available in multiple languages with tailored engagement team support.

2. Film Programs:

• Films including Angst, LIKE, Nevertheless, RACE To Be Human, and The Upstanders.

• Accompanied by post-screening guides and educational materials.

Key Partners and Clients

• Utilized by Fortune 500 companies and governmental agencies.

• Testimonials from key figures:

• Dr. Michael Carr-Gregg (Psychologist) - Commends the CCT as a critical mental health film program.

• Jen Fisher (US Chief Well-Being Officer, Deloitte Services LP) - Stresses the importance of mental health discussions in organizations.

• Julie Krause (Global Wellness, Microsoft) - Highlights the various resources and employee communication facilitated by Impaktful.

Leadership Team

• Ann Skrobut - Senior Account Executive.

• Anne-Marie White - Account Executive.

• Various departments: Sales, Education & Programming, Marketing, Operations, Development, Admin, HR, & Finance, crucial for strategic goals and operational efficiency.

Market Position

• Impaktful is a credible provider of mental health education emphasizing evidence-informed and film-based approaches.

• Positioned uniquely within the mental health education sector, impacting corporate culture, school environments, and community wellness.

Engagement and Impact

• Comprehensive engagement model: Includes survey feedback, community-based training sessions, viewership analytics, and program updates.

• Dedicated Engagement Team: Provides ongoing support for seamless implementation.

• Outcome-focused tools: Measure impact and evolve programming based on real-time feedback.

• GiGi: Advanced knowledge base offering customized support in multiple languages.

Testimonials & Endorsements

• Testimonials from education professionals, corporate wellness leaders, and psychologists validate the effectiveness and necessity of Impaktful's programs.

Recent Developments

• Updates ensuring new content and adapting existing tools to meet evolving educational and mental health needs.

• Introduction of GiGi for enhanced support and resource access.

Competitor Profiling Report

Competitors Analysis

1. Lyra Health

Website: [Lyra Health](https://www.lyrahealth.com/)

Overview: Lyra Health addresses mental health challenges by combining technology with personal human touch.

• Key Milestones:

• Founded in 2015 with significant funding, including $35 million Series A and $45 million Series B.

• Named one of America’s best startup employers by Forbes in 2024.

• Statistics:

• 97% of clients matched with a provider instantly.

• 76% showed improvement or recovery.

2. BetterUp

Website: [BetterUp](https://www.betterup.com/)

Overview: BetterUp focuses on personal and professional growth through AI-driven coaching.

• Core Offerings:

• BetterUp Lead™: Leadership development.

• BetterUp Care®: Employee mental health.

• Performance Metrics:

• 31% increase in resilience.

• 25% improvement in focus.

3. Talkspace

Website: [Talkspace](https://www.talkspace.com/)

Overview: Online therapy and psychiatric services focusing on convenience and affordability.

• Services:

• Text-based therapy and live video sessions.

• Mobile app for access on-the-go.

• User Feedback:

• 70% saw improvement in symptoms within three months.

• 98% found Talkspace more convenient than in-person therapy.

4. Calm

Website: [Calm](https://www.calm.com/)

Overview: Known for its meditation, sleep, and relaxation app, with over 150 million downloads.

• Statistics:

• #1 app for sleep and meditation.

• Corporate partnerships to enhance employee well-being.

• Corporate Wellness Solutions:

• Workshops and personalized meditation plans.

• Tailored mental health resources for different industries.

Strategic Insights

• Engagement and Communication: Impaktful's Creative Coping Toolkit stands out due to its continual communication and engagement tools.

• Film-Based Education: Distinguishes Impaktful from competitors like BetterUp and Lyra Health which focus on coaching and therapy.

• Testimonials and Case Studies: Endorsements from Microsoft, Deloitte enhance credibility.

• Integration in Existing Systems: Ease of integration into existing corporate structures makes Impaktful appealing.

By leveraging these insights, Impaktful can strategically position itself against competitors, capturing more market share in the corporate wellness and mental health sectors.