Company Research Report: Improvado Inc.

Company Overview

Name, Mission of the Company

Name: Improvado Inc.
Mission: To transform marketing data into powerful insights by seamlessly unifying and governing marketing data from 500+ sources, automating marketing reporting, and unlocking AI-powered actionable insights to boost Return on Advertising Spend (ROAS).

When Was the Company Founded and By Whom

No information is available.

Key People in the Company

Daniel Kravtsov: CEO & Founder

Ali Flynn: Co-founder

Scott Bennett: Chief Revenue Officer

Aleksandra Kravtcova: Legal & Finance

Dmitry Nasikanov: CTO

Roma Vinogradov: Head of Product

Maxim Yezhak: Tech Lead QA

Iliah Nazarov: Chief Architect

Peebee: Chief Cutie Officer

Leo: Director of General Mischief

Where is the Company Headquartered

San Diego Headquarters: 3919 30th St, San Diego, CA 92104

San Francisco: 2800 Leavenworth St, Suite 250, San Francisco, CA 94133

Number of Employees

150 employees in 14 time zones.

Revenue of the Company

No information is available.

What is the Company Known For

Improvado is known for its advanced marketing analytics solution that automates the marketing data pipeline, ensuring data quality and offering comprehensive insights through BI and AI. It is particularly beneficial for large enterprises and businesses with a global presence.

Products

What Products Do They Offer

Improvado offers a variety of products focused on marketing data management, analytics, and insights.

1. Marketing Analytics & Intelligence Platform:

Description: Unifies and governs marketing data from various sources, automates reporting, and provides AI-powered insights.

Key Features:

Centralize marketing data from 500+ sources.

Harmonize cross-channel data.

Track campaign compliance with predefined rules.

Automate marketing reporting with pre-built dashboards and AI insights.

2. Data Extraction & Loading:

Description: Automatically centralizes marketing data.

Key Features:

Connect to a plethora of data sources.

Customize data extraction and refresh intervals.

Complies with strict security standards.

3. Data Transformation:

Description: Harmonizes marketing data into an analysis-ready dataset.

Key Features:

Unifies revenue-specific data.

Provides marketing attribution insights.

Facilitates custom data transformation.

4. Campaign Governance:

Description: Ensures marketing guideline compliance.

Key Features:

Validates campaign targeting, naming conventions.

Automates data validation and alerting.

5. Instant Intelligence:

Description: Delivers marketing insights via BI and AI.

Key Features:

Pre-built dashboards tailored to marketing cases.

Custom data visualization tools.

AI Agent for uncovering insights by asking questions in natural language.

High Level Description of the Product

Improvado’s products serve to automate the collection, unification, transformation, and governance of marketing data, enabling businesses to make data-driven decisions with minimal manual effort. The platform integrates AI to extract actionable insights and boost ROAS.

Recent Developments

What Are the Recent Developments in the Company

Improvado forms a partnership with Walmart Connect to enhance retail data analytics:

Integrates Walmart Connect's retail media capabilities with Improvado's marketing analytics platform.

Provides seamless data integration for retail, consumer goods, and ecommerce brands.

Reduces time and resource investments by eliminating the need for manual data aggregation.

What Are the New Products Launched

No information is available.

What Are the New Features Added to the Existing Products

Recent Product Update Highlights:
1. Data Extraction and Loading:

New API integrations, including MikMak and IAS.

Enhanced report types for various platforms (e.g., Google Ads, Klaviyo).

2. AI Agent:

Enhanced with features like running all notebook cells with one click.

Improvements in response speed and overall system stability.

3. Campaign Governance:

New data governance dashboard and rules library.

Features for automated campaign data validation and audit.

4. Instant Intelligence:

Added pre-built dashboards and AI-powered insights.

Custom visualization and AI agent for real-time data queries.

5. Compliance:

Implemented SOC 2, HIPAA, GDPR, and CCPA regulatory standards.

Any New Partnerships

Improvado Partners with Walmart Connect:

This partnership allows users to seamlessly integrate Walmart Connect’s data and leverage Improvado's automation capabilities.

This detailed report provides a comprehensive deep dive into Improvado Inc., covering the company's mission, structure, product offerings, and recent developments.