IN8 Create: Company Profile

Background

Overview

IN8 Create is a New York City-based consultancy specializing in team development and organizational transformation. Founded in 2019, the company focuses on unlocking the hidden potential within teams by fostering authentic connections and effective collaboration. Their mission is to help teams say what they're really thinking instead of pretending everything's fine.

Mission and Vision

IN8 Create's mission is to help teams unlock their collective genius and tap into the wellspring of creativity, passion, and knowledge that often lies dormant due to workplace dynamics and social norms. Their vision is to transform how teams connect, communicate, and create value together, making work more enjoyable and meaningful.

Primary Area of Focus

The company specializes in team development, organizational change, and leadership enhancement. They utilize innovative methodologies, such as LEGO® Serious Play®, to facilitate workshops that address challenges like mergers and acquisitions integration, AI adoption, and organizational restructuring.

Industry Significance

IN8 Create operates within the business consulting and services industry, focusing on team dynamics and organizational development. Their unique approach to team building and transformation has garnered attention from various organizations seeking to improve collaboration and performance.

Key Strategic Focus

Core Objectives

• Facilitate authentic communication within teams.

• Enhance collaboration and trust among team members.

• Support organizations through periods of change and transformation.

Specific Areas of Specialization

• Team building and development.

• Organizational change management.

• Leadership development and coaching.

Key Technologies Utilized

• LEGO® Serious Play® methodology.

• Design thinking principles.

• Custom-crafted workshops tailored to client needs.

Primary Markets or Conditions Targeted

• Corporate teams seeking improved collaboration.

• Organizations undergoing mergers or acquisitions.

• Companies implementing AI adoption strategies.

• Teams navigating organizational restructuring.

Financials and Funding

As a privately held company, IN8 Create has not publicly disclosed detailed financial information or funding history. The company operates with a focus on delivering value through its specialized services rather than seeking external investment.

Pipeline Development

IN8 Create's service offerings are continually evolving to meet the needs of their clients. Their workshops and programs are designed to address current challenges in team dynamics and organizational change, with a focus on delivering immediate value and long-term impact.

Technological Platform and Innovation

Proprietary Technologies

• LEGO® Serious Play® methodology: A facilitated meeting, communication, and problem-solving method in which participants use LEGO bricks to build models that represent their ideas and reflections.

Significant Scientific Methods

• Design thinking: A solution-focused, user-centric approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success.

AI-Driven Capabilities

• While IN8 Create does not specifically highlight AI-driven capabilities, their approach to team development and organizational transformation may incorporate data-driven insights to inform their methodologies.

Leadership Team

IN8 Create's leadership team combines expertise in facilitation, human resources, leadership development, and coaching to deliver impactful team-building experiences:

• Brandon Wetzstein, Founder and President: Driven to reshape collaboration, Brandon founded IN8 Create to unearth hidden potential in organizations by emphasizing authentic teamwork and communication.

• John “Buck” Curly, HR Professional and LEGO Serious Play Facilitator: With recruitment expertise and facilitation talent, Buck excels at drawing out teams' hidden knowledge and diverse perspectives through play.

• Michelle King, Leadership Development Expert and IN8 Create Facilitator: Michelle transforms workplace dynamics into playful, hands-on experiences that unlock collaboration, creativity, and connection.

• Pat Shay, Experienced Facilitator and LEGO Serious Play Expert: Pat leverages a diverse corporate background including HR, operations, and membership management, combined with improv comedy skills, to create memorable learning experiences.

• Curtis Isozaki, Leadership Coach and LEGO Serious Play Facilitator: Curtis is a higher education professional and executive coach who champions leaders mobilizing organizations for impactful change.

• Rona Lewis, Play Instigator and Team Development Expert: Rona promotes improved communication, innovative thinking, and team bonding by encouraging corporate employees and leaders to embrace play.

Competitor Profile

Market Insights and Dynamics

The team development and organizational transformation market is expanding as companies increasingly prioritize effective collaboration and communication. Challenges such as remote work dynamics, cultural integration during mergers, and leadership development drive demand for innovative team-building solutions.

Competitor Analysis

• TeamBonding: Provides a wide range of team-building programs and workshops, with offerings including virtual and in-person events aimed at enhancing team cohesion and performance.

• Outback Team Building & Training: Delivers team-building activities, training programs, and assessments focused on improving team dynamics and leadership skills.

• Catalyst Global: A network of team-building companies offering diverse programs designed to boost team performance and engagement.

Strategic Collaborations and Partnerships

IN8 Create partners with numerous organizations to deliver customized team development programs. Notable clients include Amazon, LinkedIn, Robinhood, 9Story, Arcesium, Samsung, Perpay, Globetax, Brex, Major League Baseball, Reddit, Wallaroo, Drinks.com, Etsy, Right Management, Treasury Prime, Senteio, Upstream, IPC, Task Rabbit, Dropbox, Intuit, Spotify, CVS Health, Meta, Visa, Pfizer, and Nike.

Operational Insights

IN8 Create distinguishes itself through the unique LEGO® Serious Play® methodology, facilitating authentic communication and collaboration by enabling teams to build models that represent their ideas and reflections. This creative, hands-on process fosters deeper understanding of team dynamics and individual perspectives.

Strategic Opportunities and Future Directions

With ongoing organizational challenges, IN8 Create is positioned to expand services to emerging needs in team development and organizational transformation. Potential areas include developing virtual workshops for remote teams, specialized leadership development programs, and extending offerings to industries seeking to improve team collaboration and performance.