INCLUD Company Profile

Background

Overview

INCLUD is a direct-to-consumer (D2C) children's clothing brand founded in 2023 and headquartered in Gurgaon, Haryana, India. The company specializes in providing high-quality, comfortable, and stylish apparel for children up to 14 years old. INCLUD's mission is to offer clothing that not only looks great but also supports the active lifestyles of young kids. Their product range includes co-ord sets, dresses, tops, bottoms, and athleisure wear, all made from 100% cotton to ensure durability and comfort.

Mission and Vision

INCLUD's mission is to provide high-quality clothing that not only looks great but is also comfortable to wear. Their vision is to inspire confidence and self-expression in every child who wears their garments, supporting their active lifestyles and individual creativity.

Industry Significance

The children's fashion market in India is experiencing significant growth, with an expected revenue of $24.1 billion in 2025 and a projected annual growth rate of 2.63% between 2025 and 2029. This growth is driven by factors such as the increasing influence of social media on parenting choices and rising disposable incomes. INCLUD, as a D2C brand, is well-positioned to capitalize on this trend by offering differentiated products that cater to the evolving preferences of modern parents.

Key Strategic Focus

Core Objectives

INCLUD aims to establish itself as a leading brand in the children's clothing sector by offering high-quality, comfortable, and stylish apparel that meets the needs of modern families. The company focuses on building a strong brand presence through its D2C model, ensuring direct engagement with customers and a personalized shopping experience.

Areas of Specialization

INCLUD specializes in designing and manufacturing children's clothing made from 100% cotton, emphasizing comfort, durability, and style. The product line includes co-ord sets, dresses, tops, bottoms, and athleisure wear, catering to children up to 14 years old.

Key Technologies Utilized

While specific technological platforms are not detailed in the available information, INCLUD's focus on quality and customer engagement suggests the use of modern e-commerce platforms and digital marketing strategies to reach and serve its target audience effectively.

Primary Markets Targeted

INCLUD primarily targets the Indian market, focusing on urban and semi-urban areas where there is a growing demand for quality children's apparel. The brand's D2C model allows it to cater to a wide demographic, including tech-savvy parents seeking convenient online shopping experiences.

Financials and Funding

Funding History

INCLUD has raised a total of $4.38 million in funding over two rounds:

April 2024: Raised $1.5 million in a seed round led by Incubate Fund Asia, with participation from Escape Velocity, Tracxn co-founder Abhishek Goyal, and the IIM Indore Alumni Angel Fund.

September 2025: Secured INR 25.4 crore (approximately $2.9 million) in a pre-Series A round led by 3one4 Capital, with participation from existing investor Incubate Fund Asia.

Utilization of Capital

The funds raised are intended to support INCLUD's expansion plans, including scaling operations, enhancing product development, and strengthening marketing efforts to build brand awareness and customer loyalty.

Pipeline Development

Product Development

INCLUD's product pipeline focuses on expanding its range of children's clothing, introducing new designs, and incorporating innovative features to meet the evolving needs of its target market. The company emphasizes the use of high-quality, comfortable materials to ensure customer satisfaction and brand loyalty.

Market Expansion

With the additional funding, INCLUD plans to expand its market presence beyond its current regions, aiming to reach a broader customer base across India. The company is also exploring opportunities to enhance its online presence and improve the customer shopping experience through its e-commerce platform.

Technological Platform and Innovation

Proprietary Technologies

While specific proprietary technologies are not detailed, INCLUD's focus on quality and customer engagement suggests the use of modern e-commerce platforms and digital marketing strategies to reach and serve its target audience effectively.

Significant Scientific Methods

INCLUD employs a human-centered methodology and experiential design to create clothing that meets the needs and preferences of children and parents. This approach ensures that the products are not only stylish but also comfortable and practical for everyday use.

Leadership Team

Key Executives

Ashwin Rastogi: Founder and Chief Executive Officer. Prior to founding INCLUD, Ashwin held positions at Urbanic, Club Factory, Eight Roads Ventures, Premji Invest, and J.P. Morgan.

Suraj Nathani: Co-Founder. Specific details about Suraj's professional background are not available in the provided information.

Competitor Profile

Market Insights and Dynamics

The children's fashion market in India is experiencing significant growth, with an expected revenue of $24.1 billion in 2025 and a projected annual growth rate of 2.63% between 2025 and 2029. This growth is driven by factors such as the increasing influence of social media on parenting choices and rising disposable incomes.

Competitor Analysis

INCLUD faces competition from several established and emerging brands in the children's clothing sector, including:

Kidbea: Specializes in children's clothing and accessories made from bamboo and organic cotton.

Nauti Nati: Offers a range of children's clothing, including everyday essentials and special occasion wear, made from various materials.

Ed-a-Mamma: Focuses on sustainable and organic clothing for children.

Nap Chief: Provides comfortable and stylish home and playwear for children.

Strategic Collaborations and Partnerships

INCLUD has secured funding from notable investors, including 3one4 Capital and Incubate Fund Asia, which strengthens its financial position and supports its growth initiatives.

Operational Insights

INCLUD's D2C model allows for direct engagement with customers, providing valuable insights into consumer preferences and enabling personalized marketing strategies. This approach enhances customer loyalty and differentiates INCLUD from competitors.

Strategic Opportunities and Future Directions

Strategic Roadmap

INCLUD plans to expand its product offerings, enhance its online presence, and explore new market segments to drive growth. The company aims to leverage its D2C model to build a strong brand identity and foster direct relationships with customers.

Future Business Directions

Future directions include scaling operations, enhancing product development, and strengthening marketing efforts to build brand awareness and customer loyalty. INCLUD is also exploring opportunities to expand its market presence beyond its current regions, aiming to reach a broader customer base across India.