InCorp Advisory Australia: Company Profile

Background

InCorp Advisory Australia is a leading boutique advisory firm specializing in providing comprehensive corporate solutions to emerging and growth-stage businesses across Australia. With over 30 years of experience, the firm has established a strong presence in the Australian market, offering a wide range of services tailored to meet the unique needs of its diverse clientele.

Mission: To be the most people-centric advisory firm in Australia and beyond, delivering exceptional value to clients through personalized and innovative solutions.

Vision: To be a leading corporate solutions provider and a partner of choice for clients seeking business expansion internationally.

Primary Area of Focus: InCorp Advisory Australia focuses on delivering a full suite of corporate services, including incorporation, corporate secretarial, tax and advisory, finance function, government incentives, audit and assurance, ESG and sustainability advisory, family office services, and self-managed super funds (SMSF).

Industry Significance: The firm has been recognized for its rapid growth and significant contributions to the Australian accounting and advisory sector. Notably, it was ranked 45th in The Australian Financial Review's Top 100 Accounting Firms for 2024 and topped the "Rising Star" list with a 51% growth over the past three years.

Key Strategic Focus

InCorp Advisory Australia's strategic focus centers on providing scalable and adaptable solutions to support the growth trajectories of its clients. The firm emphasizes:

Core Objectives: Delivering high-quality, responsive, and tailored business advisory and compliance services to meet specific client needs.

Specific Areas of Specialization: Expertise in government incentives, particularly the Research & Development (R&D) Tax Incentive, and comprehensive finance function services.

Key Technologies Utilized: Integration of advanced technologies in finance functions, including automation tools and data analytics, to enhance service efficiency and accuracy.

Primary Markets or Conditions Targeted: Small to medium-sized enterprises (SMEs), ASX-listed companies, subsidiaries of multinational corporations, not-for-profits, and high-net-worth individuals across various industries.

Financials and Funding

InCorp Advisory Australia is part of the In.Corp Group of Companies, headquartered in Singapore. The group has a regional presence across Asia, including Indonesia, India, Hong Kong, Philippines, Malaysia, and Vietnam, servicing more than 14,000 corporate clients.

In November 2021, InCorp Global expanded into the Australian market by investing in CharterNet, a Sydney-based professional services provider. This strategic move aimed to enhance InCorp's service capabilities and market presence in Australia.

Pipeline Development

InCorp Advisory Australia offers a comprehensive range of services to support the growth and development of its clients, including:

Incorporation & Corporate Secretarial: Assisting with company formations, compliance, and governance structures.

Accounting & Tax: Providing strategic tax planning, statutory accounting, and financial reporting in line with IFRS standards.

Finance Function: Offering outsourced finance solutions, including banking, reconciliations, payroll management, and compliance.

Government Incentives: Guiding clients through the R&D Tax Incentive and other government grants to maximize funding opportunities.

Audit & Assurance: Conducting financial statement audits to ensure compliance with Australian regulations.

ESG & Sustainability Advisory: Assisting organizations in developing and implementing sustainable business practices.

Family Office Services: Providing bespoke services to high-net-worth individuals and families for asset management and succession planning.

Self-Managed Super Funds (SMSF): Offering comprehensive accounting and advisory services for SMSFs.

Technological Platform and Innovation

InCorp Advisory Australia leverages advanced technological platforms to enhance service delivery and client satisfaction:

Proprietary Technologies: Utilization of integrated financial management systems to streamline processes and improve accuracy.

Significant Scientific Methods: Application of data analytics and automation tools in finance functions to provide real-time insights and efficient reporting.

Leadership Team

The leadership team at InCorp Advisory Australia comprises experienced professionals committed to driving the firm's growth and client success:

Mark Wellings: Co-Head, Australia; Partner, Tax & Advisory. Mark joined InCorp Advisory as Director of Tax & Advisory before becoming Partner in December 2023.

Daniel Dalla: Co-Head, Australia; Partner, Audit & Assurance. Daniel has been a Partner since 2016, responsible for the Audit & Assurance division.

Heath McPherson: Chief Operating Officer. Heath joined the firm in 2023 as Head of People and now oversees operational scale and internal capability development.

Saeed Mirzakhani: Non-Executive Director. Co-Founder and former co-CEO, Saeed continues to play an active role in the business, focusing on growth strategy, M&A, and long-term group planning.

Sameer Kassam: Non-Executive Director. Co-Founder and former co-CEO, Sameer remains involved in the business, concentrating on growth strategy, M&A, and long-term group planning.

Competitor Profile

Market Insights and Dynamics:

The Australian advisory and accounting services market is characterized by a diverse range of firms catering to various client needs, from SMEs to large corporations. The industry is experiencing growth driven by increasing demand for specialized services, including government incentives, ESG advisory, and outsourced finance functions.

Competitor Analysis:

KordaMentha: An independent Australian-owned advisory firm providing specialist services in restructuring, forensics, real estate, and technology and data advisory across more than a dozen industries.

CW CPA: A privately held firm specializing in corporate compliance, incorporation, expansion advisory services, accounting and taxation, immigration, recruitment, business consulting, risk assurance, business advisory, transfer pricing advisory, ESG, VCC, family offices, HR payroll, PEO, bookkeeping, and statutory audit.

Rikvin Singapore: A privately held firm offering services in corporate compliance, incorporation, expansion advisory, accounting and taxation, immigration, recruitment, business consulting, risk assurance, business advisory, transfer pricing advisory, ESG, VCC, family offices, HR payroll, PEO, bookkeeping, and statutory audit.

Strategic Collaborations and Partnerships:

InCorp Advisory Australia has strengthened its market position through strategic collaborations:

Merger with Rothsay Chartered Accountants: In September 2022, InCorp Advisory Australia merged with Rothsay Chartered Accountants, enhancing its service capabilities and expanding its team to over 100 professionals.

Investment in CharterNet: In November 2021, InCorp Global invested in CharterNet, a Sydney-based professional services provider, marking a significant expansion into the Australian market.

Operational Insights:

InCorp Advisory Australia's strategic considerations include:

Major Competitors: Firms like KordaMentha, CW CPA, and Rikvin Singapore offer similar services, contributing to a competitive landscape.

Market Position: The firm's rapid growth and industry recognition position it as a significant player in the Australian advisory market.

Competitive Advantages: InCorp Advisory Australia's people-centric approach, comprehensive service offerings, and strategic partnerships provide distinct competitive advantages.

Strategic Opportunities and Future Directions:

The firm's strategic roadmap includes:

Expansion of Service Offerings: Continuing to diversify services to meet evolving client needs, particularly in areas like ESG advisory and outsourced finance functions.

Geographical Expansion: Leveraging strategic partnerships to expand its footprint across the Asia-Pacific region.

Innovation and Technology Integration: Investing in advanced technologies to enhance service delivery and operational efficiency.

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