IndoBevs Company Profile

Background

IndoBevs Pvt. Ltd., established in 2018, is a prominent player in India's alcoholic beverage industry. The company is renowned for its innovative product offerings and strategic market expansion. IndoBevs' mission is to revolutionize the Indian beverage landscape by introducing unique and high-quality products that resonate with modern consumers. Its vision encompasses becoming a leading name in the premium alcoholic beverage sector, both domestically and internationally.

Key Strategic Focus

IndoBevs' strategic focus centers on:

• Product Innovation: Developing distinctive beverages like Bonga Bonga, a liqueur infused with 40 herbs and botanicals, and Wingman, a premium blended malt whisky.

• Market Expansion: Extending its presence across 27 Indian states and entering international markets, including the UAE.

• Premiumization: Catering to the growing demand for premium spirits by offering products like Enso, a Japanese whisky bottled locally in India.

• Diversification: Introducing non-alcoholic beverages, such as an energy drink under the Bro Code label, to broaden its product portfolio.

Financials and Funding

IndoBevs has demonstrated significant financial growth:

• FY24 Net Revenue: ₹330 crore

• Projected FY25 Revenue: ₹400 crore

• Targeted FY26 Revenue: ₹700 crore

To support this growth, the company plans to raise debt to fund its working capital requirements.

Pipeline Development

IndoBevs' product pipeline includes:

• Bonga Bonga: A liqueur made with 40 herbs and botanicals, offering a unique consumption experience using a hookah apparatus.

• Wingman: A premium blended malt whisky priced at ₹800, scheduled for release in March 2025.

• Non-Alcoholic Energy Drink: An upcoming product under the Bro Code label, aiming to cater to health-conscious consumers.

Technological Platform and Innovation

IndoBevs distinguishes itself through:

• Proprietary Blending Techniques: Utilizing unique formulations to create complex and natural liqueurs.

• Innovative Consumption Methods: Introducing novel ways to enjoy beverages, such as the hookah infusion for Bonga Bonga.

• Quality Control: Implementing stringent quality controls that meet international standards across all product lines.

Leadership Team

IndoBevs' leadership comprises experienced professionals:

• Sameer Mahandru: Director since February 16, 2018.

• Sumit Deshwal: Director since March 22, 2023.

• Ravish Bajaj: Director since November 11, 2022.

In February 2025, the company appointed:

• Anupam Gurani: Chief Marketing Officer, bringing over two decades of experience from companies like RB, Google, and Disney+ Hotstar.

• Siddharth Tripathi: Assistant Vice President-Marketing, with expertise in consumer insights and digital marketing.

• Manu Madan: Assistant Vice President-Marketing, with 15 years of experience across hospitality, e-commerce, and consumer goods industries.

• Moumita Majumdar: General Manager-PR and Communications, a seasoned communications strategist with experience in brands like 82°E and Urban Company.

Competitor Profile

Market Insights and Dynamics

The Indian alcoholic beverage market is experiencing significant growth, with a trend towards premiumization. According to drinks consultancy IWSR, India is expected to become a 300-million-case market by 2028, growing at an annualized rate of 3.5%.

Competitor Analysis

Key competitors include:

• United Spirits Limited: A subsidiary of Diageo, offering a wide range of spirits.

• Pernod Ricard India: Known for brands like Royal Stag and Blenders Pride.

• Radico Khaitan: Producer of brands like Magic Moments vodka and Rampur Indian Single Malt.

These companies focus on premium products and have extensive distribution networks.

Strategic Collaborations and Partnerships

IndoBevs has established significant partnerships:

• Suntory India: Bottling partner since 2019.

• International Brands: Sole importer and distributor for brands like Remy Martin, Glengarry Scotch whisky, Buen Amigo tequila, and Zubrowka vodka.

Operational Insights

IndoBevs' competitive advantages include:

• Innovative Product Offerings: Unique beverages like Bonga Bonga and Wingman.

• Strategic Market Expansion: Presence in 27 Indian states and international markets.

• Strong Distribution Network: Partnerships with global brands enhancing market reach.

Strategic Opportunities and Future Directions

IndoBevs aims to:

• Achieve ₹700 Crore Revenue by FY26: Through product innovation and market expansion.

• Expand Manufacturing Facilities: Investing in facilities across Goa, Maharashtra, and Karnataka.

• Diversify Product Portfolio: Introducing non-alcoholic beverages and new whisky variants.

Contact Information

• Website: IndoBevs Official Website

• LinkedIn: IndoBevs LinkedIn