Company Profile: Industribrand
Company Overview
Industribrand is a Houston-based B2B branding and marketing services company that specializes in delivering focused brand positioning and prioritized messaging strategies. The firm's essential aim is to assist business-to-business marketers in sharpening and building stronger brand images through strategic consulting services.
- Website: [industribrand.com](https://www.industribrand.com)
- Industry: Marketing, Advertising
- Headquarters Address: 3231 Houston Ave, Houston, TX, 77009, United States
- Phone Number: (713) 828-7000
- Employee Count: 1-10 employees
Key Personnel
Bob Lamons - CEO
- Experience: Bob Lamons has over forty years of experience in advertising and marketing. He has been with Industribrand since June 2008. Lamons authored the book "The Case For B2B Branding" published in 2005 by Thomson Publishing.
- Previous Roles: Senior Vice President at Ackerman McQueen
- LinkedIn Profile: [Bob Lamons](https://www.linkedin.com/in/boblamons)
Ron Milam - Senior Account Manager
- Role: Spearheads account management and client relations, contributing his expertise to the company's client-focused strategies.
Suzanne Salazar - Office Manager
- Role: Manages office operations and supports the administrative functions of the organization.
- LinkedIn Profile: [Suzanne Salazar](https://www.linkedin.com/in/suzanne-salazar-0a024946)
Key Services and Specializations
Industribrand provides comprehensive business-to-business advertising, marketing, and branding strategy services, focusing on:
- Brand Positioning: Crafting and implementing strategies to enhance client brand positioning in their markets.
- Prioritized Messaging: Developing customized messaging strategies to target audiences effectively and meet marketing objectives.
Professional Online Presence
- LinkedIn: Industribrand has an active LinkedIn profile for industry insights and updates.
- Facebook: Their Facebook page features the latest projects and client engagements.
Notable Achievements
1. Industry Experience: Decades of collective experience among leadership underscore Industribrand's profound understanding of B2B marketing dynamics.
2. Thought Leadership: Bob Lamons’ book "The Case For B2B Branding" is a significant contribution to the field, being the first to focus exclusively on B2B branding.
Competitor Profile
Overview
Industribrand operates in a competitive landscape with key competitors including Tugboat Group, Latitude Agency, and DMA Solutions.
Key Competitors
Tugboat Group
- Industry: Venture Capital and Management Consulting
- Founded: 2006
- Headquarters: Ketchum, Idaho
- Core Focus: Creating enduring private businesses. Tugboat Group emphasizes human-centered, purpose-driven growth and resilience.
- Key Aspects:
- Philosophy: "Capitalism at its Best" by fostering private business growth.
- Seven Ps: Purpose, Perseverance, People First, Profit, Private, Paced Growth, and Pragmatic Innovation.
- Community Engagement: Hosts the annual Tugboat Summit for CEOs and leaders to share best practices.
- Notable Clients: SAS Institute, Enterprise Holdings, O.C. Tanner, Radio Flyer.
Latitude Agency
- Industry: Creative Branding and Marketing
- Founded: 1993
- Headquarters: London, UK (offices in Dubai, Singapore, and New York)
- Services: Specializes in brand strategy, brand design, marketing communications, and digital expertise.
- Company Size: 11-50 employees
- Leadership:
- Mark Jory - Founder and CEO
- Caroline Black - Head of Artwork
- Sung Van - Principal
- Hind Hussain - Senior Designer
- Key Aspects:
- Philosophy: "Creativity without boundaries."
- Client Relationship: Strong commitment to long-term engagements, including a 26-year relationship with Marriott.
- Diversity & Expertise: Known for diverse backgrounds and multifaceted talents.
DMA Solutions
- Limited information available from the data provided.
Competitor Insights
- Tugboat Group: Focuses on promoting long-term private business growth as opposed to public companies’ exit strategies.
- Latitude Agency: Strong global presence with extensive experience in creative branding. Notable for their commitment to long-duration client relationships and comprehensive service offerings.
Industribrand's Positioning Strategy
Understanding the foundational philosophies and operational tactics of competitors such as Tugboat Group and Latitude Agency can help Industribrand refine its market strategies and client proposals. Emphasizing unique value propositions and distinct strengths can aid Industribrand in carving out a niche in the competitive landscape.
