Infectious Advertising Company Profile

Background

Infectious Advertising is an integrated advertising agency based in Mumbai, India, founded in 2013. The agency's mission is to create impactful ideas that resonate across various platforms, emphasizing actions over words to foster genuine engagement. By focusing on what people care about, Infectious Advertising aims to initiate conversations that lead to meaningful movements.

Key Strategic Focus

The agency specializes in a comprehensive range of services, including:

Branding

Marketing Strategy

Digital Strategy

Advertising

Public Relations

Infectious Advertising targets diverse industries such as consumer products and services, arts, entertainment and music, media, and retail. Their approach centers on understanding audience interests to craft campaigns that encourage participation and engagement.

Financials and Funding

While specific funding details are not publicly disclosed, estimates suggest that Infectious Advertising generates annual revenues between $5.6 million and $6.5 million. The agency employs approximately 58 individuals, with revenue per employee estimated at $112,500.

Technological Platform and Innovation

Infectious Advertising leverages a variety of technologies to enhance its service offerings, including:

Google Analytics: For web analytics and performance tracking.

Squarespace Commerce: For e-commerce solutions.

Adobe Fonts: To ensure typographic consistency across digital platforms.

Modernizr: For feature detection in web development.

Webpack: To manage and bundle JavaScript files.

HSTS (HTTP Strict Transport Security): To enforce secure connections.

USPS: For transportation and fleet management solutions.

Leadership Team

Ramanuj Shastry, Co-Founder and Director: Former Chief Creative Officer at Saatchi & Saatchi, Rediffusion Y&R, and Publicis Ambience. He has served on the film jury at Cannes and has been recognized with several Indian and international awards. Notable campaigns include 'Thanda Matlab Coca-Cola', Saffola's 'Kal Se', and OLX's 'Bech De'.

Nisha Singhania, Co-Founder and Director: Previously headed the Mumbai offices of Rediffusion Y&R and Saatchi & Saatchi. She has worked with clients such as P&G, Unilever, Tata Group, and Skoda. Recognized among the Women Leaders in Indian Advertising.

Sid Singh, Chief Operating Officer: With over 26 years in advertising, Sid has contributed to the growth of brands like Emami, TVS, Western Union, Godrej SaraLee, Marico, and Kaya. He has experience with agencies like Leo Burnett, Ambience Publicis, Rediffusion, Salt Brand Solutions, Famous Innovations, and Hyphen.

Shabbir Motiwala, Chief Content Officer: Started his career as an Assistant Director at UTV in 1993. He has directed over 50 commercials and served as Head of Production at BBH India. Shabbir has worked with brands such as Honda, Coca-Cola, Panasonic, Nissan, Toyota, Unilever, P&G, Reckitt, ICICI, Colgate Palmolive, Google, and Castrol. He has earned multiple awards at Cannes Lions and The White Pencil at D&AD.

Blaise Vaz, Business Head: An accomplished Brand Manager with 8 years of experience at Thomas Cook and a strong background with top advertising agencies. He has worked on impactful campaigns for prestigious brands.

Leadership Changes

Recent appointments include:

Akshay Kapnadak as Chief Creative Officer in December 2024.

Abrar Nakhuda as Head of Digital in February 2025.

Competitor Profile

Market Insights and Dynamics

The advertising industry in India is experiencing significant growth, driven by digital transformation and increased consumer engagement across various platforms. The market is characterized by a blend of traditional agencies and emerging digital firms, each vying for a share of the expanding advertising spend.

Competitor Analysis

Key competitors include:

Jack in the Box Worldwide: A digital agency offering content creation and marketing services.

Interactive Avenues: Provides comprehensive digital marketing solutions.

FruitBowl Digital: Specializes in digital marketing and creative services.

Ripple Links: Focuses on influencer marketing and brand engagement.

Adsyndicate: Offers integrated marketing solutions across various channels.

BC Web Wise: A digital agency known for its strategic and creative services.

Social Beat: Provides digital marketing services with a focus on ROI-driven strategies.

WATConsult: Specializes in digital and social media marketing.

Drizzlin Media: Focuses on digital marketing and brand storytelling.

Strategic Collaborations and Partnerships

Infectious Advertising has engaged in significant collaborations to enhance its market position and service offerings. Notably, the agency launched Epidemik Content in May 2024, aiming to expand its content creation capabilities and provide clients with innovative storytelling solutions.

Operational Insights

Infectious Advertising differentiates itself through a people-centric approach, focusing on creating conversations around topics that matter to audiences. This strategy enables the agency to craft campaigns that not only promote brands but also encourage active participation and engagement from consumers.