Infiniti Research Ltd. - Comprehensive Analysis Report
Summary
Infiniti Research Ltd. is a global leader in market intelligence and advisory services, established in 2003 and headquartered in London, UK. The company operates across more than 100 countries, with key offices in the US, Canada, India, and China. Its core mission is to empower clients with data-driven insights, innovation, and expertise to foster growth and build better futures. With a vision centered on client success, Infiniti Research provides robust, customer-centric solutions designed to help businesses develop effective strategies and navigate complex market disruptions. The firm distinguishes itself through its ability to deliver actionable insights, serving diverse sectors including healthcare, pharmaceuticals, technology, consumer goods, financial services, automotive, and industrial manufacturing.
1. Strategic Focus & Objectives
Core Objectives
Infiniti Research's primary objectives revolve around delivering timely and sharp insights to help businesses address new challenges and navigate market complexities. The company aims to provide high-quality customized research services to large and medium-sized businesses globally, leveraging its expertise to assist clients in strategic decision-making.
Specialization Areas
The company specializes in customized market intelligence, customer intelligence, and advisory services. Key areas of expertise include:
Market Sizing and Forecasting
Industry Benchmarking
Customer Intelligence
Social Media Research
Procurement Market Intelligence and Spend Analytics
Supply Chain Risk Assessment and Analytics
Sales and Marketing Analytics
Market Entry Strategy
Market Segmentation
Competitive Benchmarking
Demand Management
Its unique value proposition lies in its robust methodologies, combining secondary and primary research to create thorough deep-dive analyses, and maintaining intelligence repositories on crucial markets, segments, and companies.
Target Markets
Infiniti Research serves a broad array of primary market segments and industries globally, including:
Healthcare and Pharmaceuticals
Technology (IT, Telecom)
Consumer Goods and Retail
Financial Services
Automotive and Industrial Manufacturing
Energy and Transport
Government and Public Sector
The company strategically positions itself to assist businesses across these sectors by providing insights into global trends, evolving consumer demands, regulatory changes, and technological shifts such as connected mobility and sustainable alternatives.
2. Financial Overview
Funding History
Infiniti Research is a privately held company and is a funded entity. Berkeley Research Group has been identified as an institutional investor. As of March 31, 2023, the parent company reported an annual revenue of ₹78.6 Cr. Separately, Infiniti Research Marketing Solutions India Private Limited, an associated legal entity, recorded a revenue of $9.79 million as of March 31, 2023. Further details on specific funding rounds, including dates, amounts, and utilization, are not publicly disclosed.
3. Product Pipeline
Key Products/Services
Infiniti Research offers a comprehensive suite of market intelligence and advisory services tailored to client needs across various industries:
Customized Market Intelligence: Provides in-depth analysis of market dynamics, trends, and opportunities, including market sizing, forecasting, and industry benchmarking. This service helps businesses understand their operating environment and identify growth areas.
Customer Intelligence: Focuses on understanding customer behavior, preferences, and segmentation to optimize marketing and sales strategies. Services include social media research and demand management.
Advisory Services: Offers strategic consulting on market entry, competitive strategy, and business disruption mitigation. These services are designed to guide clients through complex market landscapes.
Competitive Intelligence: Involves detailed analysis of competitor strategies, market positioning, and performance, enabling clients to gain a competitive edge. This includes competitive benchmarking.
Procurement Intelligence: Provides insights into procurement markets, spend analytics, and supply chain risk assessment to optimize operational efficiency and reduce costs.
Media Monitoring: Tracks and analyzes media coverage to manage brand reputation and identify market sentiment.
Sales and Marketing Analytics: Utilizes data to improve sales performance and refine marketing campaigns.
Supply Chain Analytics: Aims to enhance supply chain visibility and efficiency, addressing potential risks.
These services are delivered through a robust methodology combining primary and secondary research, creating intelligence repositories to ensure thorough and insightful deep-dive research for clients across numerous B2B and consumer segments.
4. Technology & Innovation
Technology Stack
Infiniti Research leverages a diverse technology stack to support its operations and deliver advanced market intelligence solutions. Key technologies include:
Cloud Platforms: Amazon AWS, DigitalOcean, Azure Active Directory.
Web Technologies: Apache, Bootstrap Framework, Google Tag Manager.
Productivity & Collaboration: Atlassian Cloud, Hubspot, Microsoft Office 365, Outlook.
Artificial Intelligence: Utilizes AI to enhance research capabilities and insights generation.
Scientific Methodologies
The firm employs robust and rigorous methodologies that blend secondary research with primary research approaches. This structured method ensures thorough and insightful deep-dive analyses. Infiniti Research actively creates and maintains intelligence repositories on important markets, market segments, and companies, with key data, information, and assumptions regularly updated to provide current and relevant insights.
5. Leadership & Management
Executive Team
Shitikantha Chand: Co-Founder of Infiniti Research.
Santhanam Mahesh: Co-Founder of Infiniti Research.
Rahul Agarwal: Co-Founder of Infiniti Research.
Mohammad Faisal: CEO of Infiniti Research. He also holds a founder position in another company and serves on the board of one other company.
Recent Leadership Changes
Mohammad Faisal currently serves as the CEO of Infiniti Research, leading the company's strategic direction and operations.
6. Talent and Growth Indicators
Hiring Trends and Workforce
Infiniti Research maintains a global team of over 500 domain experts, analysts, and consultants located across six offices worldwide. The company's global employee count was between 501 and 1,000 as of July 1, 2024, with another source indicating approximately 620 employees as of 2025. Specifically, Infiniti Research Marketing Solutions India Private Limited had 459 employees as of July 31, 2024.
Current hiring trends focus on strengthening corporate and human resources functions, as well as core research and technical roles. Key roles being recruited include Corporate Recruiters, Human Resources Specialists, Senior Executive Human Resources, Senior Human Resources Recruiters, Senior Software Testers, and Research Associates. Existing key positions include Senior Analysts, Human Resources Business Partners, and HR Recruiters.
Company size and expansion metrics
The company has a significant global presence, operating in over 100 countries. While the primary operational hubs are in the US, Canada, India, and China, employee figures indicate concentrations in India (459 employees as of July 31, 2024), the United States (3 employees as of December 31, 2023), and Germany (7 employees as of December 31, 2022). This distribution suggests a centralized research hub model supported by smaller regional offices.
7. Social Media Presence and Engagement
Digital Footprint
Infiniti Research maintains an active digital and social media presence to engage with its audience and disseminate industry insights. The company is present on:
X (formerly Twitter)
LinkedIn: linkedin.com/company/infiniti-research
Through these platforms, Infiniti Research communicates its brand messaging, shares thought leadership, and promotes its market intelligence solutions.
8. Recognition and Awards
Industry Recognition
Infiniti Research is recognized in the industry for its robust research methodologies and customer-centric solutions. While specific recent awards or high-profile rankings are not explicitly detailed, the company has garnered media coverage for successfully assisting clients. Noteworthy achievements include aiding a healthcare equipment supplier in enhancing ROI through competitive intelligence and assisting an industrial packaging company in achieving significant operational cost savings with its market insights. These instances highlight the practical impact and value derived from Infiniti Research's advisory services.
9. Competitive Analysis
Major Competitors
The market intelligence and research services sector is dynamic, with several prominent players. Infiniti Research operates alongside a range of competitors globally, including:
Ipsos
ICF
NewtonX
Grand View Research
Juniper Research
MarketsandMarkets
The Smart Cube
HFS Research
These companies also strive to provide data-driven insights and strategic advisory to businesses across various industries.
10. Market Analysis
Market Overview
The market research industry is characterized by a strong demand for data-driven insights, innovative solutions, and specialized expertise. Infiniti Research operates within a global market where businesses continually seek to understand complex dynamics, navigate disruptions caused by new ideas and revenue models, and make fact-based decisions. The total addressable market encompasses a vast array of industries, including IT, manufacturing, telecom, automotive, financial services, healthcare, pharmaceuticals, energy, transport, government, public sectors, and rapidly growing technology segments.
The market exhibits significant growth potential driven by the increasing complexity of global business environments and the need for strategic intelligence to address challenges such as urbanization, environmental concerns (e.g., air pollution), evolving work patterns, changing consumer demands, and stringent regulatory changes. Specifically, in the automotive industry, the shift towards connected mobility presents both challenges and opportunities that require deep market insights. Infiniti Research is well-positioned to capitalize on these trends by providing tailored solutions that help businesses adapt and thrive.
11. Operational Insights
Infiniti Research differentiates itself as a global market intelligence and advisory services firm through several operational strengths. Its core competitive advantage lies in delivering customized solutions through an extensive global presence spanning over 100 countries. The company leverages a team of more than 500 domain experts who possess deep proficiency across various B2B and consumer segments.
Competitive Advantages: Responsiveness, flexibility, and the ability to provide excellent value to clients are key differentiators. The company employs a consciously low overhead approach, combined with a research center in India, enabling it to offer competitive pricing without compromising quality.
Operational Strengths: A robust methodology that meticulously combines primary and secondary research underpins its analytical rigor. Furthermore, the company's dedicated efforts in building and maintaining intelligence repositories ensure thorough and insightful deep-dive research, providing clients with up-to-date and comprehensive market views.
Areas for improvement: While responsiveness and flexibility are strengths, continuous enhancement of technology integration and the expansion of specialized analytical tools could further refine the speed and depth of insights delivery.
12. Future Outlook
Strategic Roadmap
Infiniti Research is focused on empowering its clients with actionable market intelligence to effectively tackle new challenges and deftly navigate market complexities. The company's strategic roadmap includes:
Continued Focus on Core Market Research: Reinforcing its foundational strengths in providing detailed market insights.
Emphasis on Continuous Learning: Prioritizing data analysis, statistical tools, big-picture thinking, and social intelligence to stay at the forefront of the industry.
Customer-Centricity: Maintaining a strong commitment to understanding and serving client needs as a core principle.
ESG Responsibilities: Taking environmental, social, and governance responsibilities seriously, integrating sustainability into its operational framework.
Strategic Support for Global Businesses: Continuously assisting businesses in strategizing, responding to, and recovering from major market impacts.
Developing New Capabilities: Actively developing capabilities to capitalize on market shifts, mitigate risks, and anticipate trends, particularly within industrial manufacturing and other key sectors.
* Innovation in Addressing Market Landscape Changes: Providing innovative solutions and insights to help businesses adapt to areas like connected mobility and sustainable alternatives.
These initiatives are aimed at ensuring sustained growth, enhancing client value, and solidifying Infiniti Research's position as a leader in global market intelligence.
