Company Research Report: Infinity Tracking Limited

Company Overview

• Name: Infinity Tracking Limited

• Mission of the Company: Bringing clarity to customer interactions and uncovering insights to improve business performance through advanced call tracking and conversation analytics.

• Founded By: No specific founders mentioned.

• Founded Year: 2011, following an initial creation in 2010 by marketing agency Jellyfish.

• Key People:

• Warren Newbert - Chief Financial Officer

• Wilfred Mathanaraj - Chief Technology Officer

• Headquarters: 1 Seebeck House, 1 Seebeck Place, Knowlhill, Milton Keynes, MK5 8FR, United Kingdom.

• Number of Employees: Approximately 115 employees as of 2018.

• Revenue: No specific revenue data provided.

• What is the Company Known For: Infinity is renowned for its call tracking solutions and conversation analytics capabilities which enhance marketing attribution, improve customer insights, and provide valuable data for optimizing business processes.

Products

Call Tracking

• Description: Connects the customer journey to phone calls, offering insights into marketing activities and call conversions.

• Key Features:

• Dynamic number insertion for detailed attribution.

• Integration with Google Analytics and other platforms for comprehensive data visibility.

Conversation Analytics

• Description: Analyzes every phone call to extract insights and understand customer interactions.

• Key Features:

• Keyword spotting to identify conversation patterns.

• Automatic call outcome categorization for enhanced insights.

Smart Match

• Description: Links call revenue to marketing activity to make informed business decisions.

• Key Features:

• Identifies high-value call sources and optimizes marketing spend.

• Automated reporting and insights integration.

Recent Developments

New Products/Features

• Infinity’s Conversation Analytics Tool: Recently switched on by clients like Motorpoint to improve lead reporting and conversion rates by analyzing call data automatically.

Partnerships

• Notable partnership with European healthcare provider Circle Health Group for integrating advanced tech stacks and improving marketing culture.

Strategic Implementation

• Specsavers: Leveraged Infinity's platform to gain insights into customer journeys, leading to improved marketing campaigns.

• Vodafone: Utilized Infinity to increase conversions and accurately attribute sales calls to the correct affiliate partners.

• British Gas Business: Optimized PPC costs and increased productivity through Infinity's call intelligence.

Achievements

• Recognition at the Drum Awards for Search 2022 for an innovative call tracking implementation in the healthcare sector by Circle Health Group.

• Expansion into managing international markets through offices in the US, UK, and Europe.