Company Research Report: Influ2 Inc.
Company Overview
- Name: Influ2 Inc.
- Mission of the Company: Connect advertisers with exactly the right people by utilizing contact-level advertising technology to generate measurable results in B2B marketing.
- When was the company founded and by whom: No information is available.
- Key People in the Company:
- Dmitri Lisitski: CEO and Co-Founder
- Volodymyr Mikhalko: CTO and Co-Founder
- Joe McNeill: Chief Revenue Officer
- Charles Beeler: Board Member and Advisor, Rally Ventures
- Den Kozlov: VP of Growth
- Where is the company headquartered: No information is available.
- Number of Employees: No information is available.
- Revenue of the Company: No information is available.
- What is the company known for: Influ2 is known for its pioneering contact-level advertising platform that individualizes B2B marketing targeting and engagement.
Products
Influ2 offers a variety of innovative products focused on targeted B2B marketing through contact-level advertising:
1. Contact-Level Advertising Technology:
- High-Level Description: Allows marketers to target specific decision-makers by name, creating more personalized and relevant advertising experiences.
- Key Features:
- Contact-Level Targeting: Targets individual decision-makers rather than broad accounts.
- Personal Reporting: Provides detailed engagement and interaction reports to keep sales and marketing teams aligned.
- Buyers' Journeys: Automatically customizes content delivery to match each prospect's journey.
- Multi-Platform Support: Capable of running campaigns across various networks including LinkedIn, Facebook, Google, etc.
- Advanced Privacy Compliance: Ensures user privacy with CCPA/GDPR compliance, avoiding reliance on IPs and cookies.
- Integration Capabilities: Seamless integration with tools like Salesforce, HubSpot, and more.
2. Influ2 V2:
- High-Level Description: An end-to-end revenue marketing platform that expands on the company's contact-level advertising capability.
- Key Features:
- CRM Data Synchronization: Automatically pull CRM data to target prospects without involving operations teams.
- Contact-Level Intent Uncovering: Prioritizes engaged prospects and provides sales teams with key talking points.
- Journey Personalization: Tailors ads to the engagement and stage of each prospect's buying journey.
- Revenue Impact Measurement: Ties marketing program results directly to revenue.
Recent Developments
- New Products Launched:
- Influ2 recently launched the Influ2 V2 platform, enhancing their existing technology to offer an end-to-end revenue marketing solution.
- New Features Added to Existing Products:
- With Influ2 V2, new features include automatic delivery of relevant ads based on engagement and the buying journey stage.
- Partnerships and Collaborations: No information is available.
- Other Developments:
- Influ2 emphasizes that their new platform allows for marketing efforts' direct impact on sales pipeline and revenue, aiming to unify sales and marketing activities under a shared set of data and objectives.
This report outlines the key facets of Influ2 Inc.'s operations, focusing on their product offerings, strategic innovations, and leadership structure based on available information. For inaccessible data, such as specific founding details or employee counts, noted as "No information is available".
