Influence Me Company Profile

Background

Influence Me Ltd is a private limited company incorporated on September 19, 2017, in the United Kingdom. The company specializes in advertising and marketing services, focusing on social media marketing and influencer marketing. Its mission is to assist businesses in achieving their goals through the power of social media, recognizing that 76% of consumers rely on social media before making purchasing decisions.

Key Strategic Focus

Influence Me's strategic focus encompasses:

Social Media Marketing Services: Offering Facebook and Instagram advertising, lead generation, and social media management to enhance client visibility and engagement.

Influencer Marketing: Connecting brands with relevant influencers to amplify their reach and credibility.

Email Marketing: Crafting targeted email campaigns to nurture leads and drive conversions.

The company primarily targets businesses seeking to leverage social media platforms for growth and customer engagement.

Financials and Funding

As of the latest available data, Influence Me reported:

Revenue: Approximately $1.1 million.

Employees: A team of 5 professionals.

Cash Reserves: £44,474.

Total Assets: £49,099.

Working Capital: -£1,710.

The company is privately held, with Charlie Coleman owning 100 ordinary shares valued at £100.

Technological Platform and Innovation

Influence Me utilizes various technologies to deliver its services, including:

Frameworks and Libraries: Implementing modern web development frameworks to build and maintain robust online platforms.

Search Marketing Tools: Employing tools to optimize search engine visibility and performance.

Web Analytics: Utilizing analytics platforms to monitor and analyze website traffic and user behavior.

Marketing Automation: Leveraging automation tools to streamline marketing campaigns and customer interactions.

Online Video Platforms: Using video platforms to create and distribute engaging content.

Leadership Team

The executive team at Influence Me includes:

Charlie Coleman: Director and sole shareholder, overseeing the company's strategic direction and operations.

Competitor Profile

Market Insights and Dynamics

The advertising and marketing industry is highly competitive, with numerous agencies offering similar services. The market is characterized by rapid technological advancements and evolving consumer behaviors, necessitating continuous innovation and adaptation.

Competitor Analysis

Key competitors of Influence Me include:

Red Rag Marketing: A marketing agency with 5 employees and a revenue of $1.7 million.

Social Receptionist: Employs 13 staff members and generates $4.8 million in revenue.

Socialmedia.rocks: A 10-employee firm with a revenue of $3.3 million.

Social Reach Marketing: Comprising 4 employees and earning $2.1 million in revenue.

DMi Agency: With 5 employees and a revenue of $3.3 million.

These competitors offer a range of advertising and marketing services, posing challenges to Influence Me's market position.

Strategic Collaborations and Partnerships

While specific collaborations and partnerships are not detailed in the available information, Influence Me's services inherently involve working closely with social media platforms and influencers to execute marketing campaigns effectively.

Operational Insights

Influence Me's competitive advantages include:

Specialized Service Offering: Focusing on social media and influencer marketing allows the company to cater to the growing demand for these services.

Client-Centric Approach: Emphasizing personalized strategies to meet individual client needs.

Technological Integration: Utilizing various technologies to enhance service delivery and campaign performance.

Strategic Opportunities and Future Directions

To strengthen its market position, Influence Me could consider:

Expanding Service Portfolio: Introducing new services such as content creation, video marketing, or data analytics to offer comprehensive marketing solutions.