Influence Mobile Market Research Report

Background

Company Overview

Influence Mobile, founded in 2012, is a Seattle-based company specializing in rewarded engagement platforms for mobile gamers. The company operates several apps, including Rewarded Play, which is recognized as the top rewarded gaming app in the U.S. Google Play Store. Influence Mobile's mission is to enhance user engagement and retention by offering relevant rewards to mobile gamers. Its vision is to revolutionize the mobile advertising space by providing innovative solutions that benefit both users and developers. The company has achieved significant industry recognition, including multiple appearances on the Inc. 5000 list of America's fastest-growing private companies.

Key Strategic Focus

Core Objectives

Influence Mobile aims to drive user engagement and retention through its rewarded engagement platform, [E]ngage™, which delivers high-value players to game developers and publishers. The company focuses on expanding its user base and entering new markets to sustain its growth trajectory.

Areas of Specialization

The company specializes in rewarded engagement, offering users incentives to interact with mobile games, thereby increasing the frequency and duration of gameplay. This approach benefits both users, who receive rewards, and developers, who gain more engaged players.

Key Technologies Utilized

Influence Mobile employs proprietary algorithms within its [E]ngage™ platform to optimize user engagement and retention. The platform integrates rewarded videos and other incentives to enhance the gaming experience.

Primary Markets Targeted

The company's primary market includes mobile game developers and publishers seeking to increase user engagement and retention. Influence Mobile has collaborated with notable companies such as Scopely, Playtika, and Peak Games.

Financials and Funding

Funding History

Influence Mobile has raised a total of $10.6 million in funding over several rounds. The most recent funding round was a Series A2 in June 2021, raising $2.4 million.

Notable Investors

The company has attracted investments from several angel investors, including Andy Sack, Christopher Devore, David Quinney, Geoffrey Entress, and Rudy Gadre.

Utilization of Capital

The capital raised has been utilized to expand the company's rewarded engagement platform, enhance user acquisition strategies, and support global expansion efforts.

Pipeline Development

Key Pipeline Candidates

Influence Mobile's primary product is its [E]ngage™ platform, which is continually updated to improve user engagement and retention. The company is also developing new features and products to enhance its offerings.

Stages of Development

The [E]ngage™ platform is fully developed and operational, with ongoing updates and feature additions. The company is in the process of expanding its product suite to include additional tools and services for game developers.

Target Conditions

The platform targets mobile game developers and publishers aiming to increase user engagement and retention through rewarded engagement strategies.

Anticipated Milestones

Influence Mobile plans to launch new features and products in the coming years to further enhance its platform's capabilities and market reach.

Technological Platform and Innovation

Proprietary Technologies

The company's [E]ngage™ platform utilizes proprietary algorithms to deliver personalized rewards to users, enhancing engagement and retention.

Significant Scientific Methods

Influence Mobile employs data analytics and machine learning techniques to optimize reward delivery and user engagement strategies.

Leadership Team

Executive Profiles

Daniel Todd: Co-Founder & Chief Executive Officer. Daniel has a background in technology and entrepreneurship, having co-founded several successful ventures prior to leading Influence Mobile.

Bill Dias: Chief Technology Officer. Bill brings extensive experience in software development and technology leadership to the company.

Jessica Giaccari: Vice President of Global Finance. Jessica oversees the company's financial operations, ensuring strategic financial planning and analysis.

Competitor Profile

Market Insights and Dynamics

The mobile gaming industry continues to experience significant growth, with increasing competition among developers to attract and retain users. Rewarded engagement platforms like Influence Mobile's [E]ngage™ are becoming essential tools for developers seeking to enhance user engagement and monetization.

Competitor Analysis

Key competitors in the rewarded engagement space include Infillion, formerly known as TrueX, and Velti. Infillion offers engagement advertising solutions, while Velti provides mobile marketing and advertising services. Both companies have established themselves in the industry, presenting competitive challenges to Influence Mobile.

Strategic Collaborations and Partnerships

Influence Mobile has formed strategic partnerships with game developers and publishers such as Scopely, Playtika, and Peak Games. These collaborations enable the company to deliver high-value players to its partners and enhance user engagement through its rewarded engagement platform.

Operational Insights

Influence Mobile's focus on rewarded engagement provides a distinct competitive advantage by offering users incentives to interact with mobile games, thereby increasing engagement and retention. This approach differentiates the company from competitors that may not offer similar reward-based strategies.

Strategic Opportunities and Future Directions

The company plans to expand its product suite to include additional tools and services for game developers, enhancing its platform's capabilities and market reach. Influence Mobile is also exploring opportunities to enter new markets and collaborate with a broader range of game developers and publishers to drive growth.