Company Research Report: Influential Network, Inc.

Company Overview

• Name: Influential Network, Inc.

• Mission: No specific mission statement is detailed in the data provided. However, the company is focused on being the global leader in influencer marketing, matching brands with the right talent using data and AI to drive business impact.

• Founded: 2013

• Founders: No specific information on the founders.

• Key People:

• Ryan Detert - Chief Executive Officer

• Chris Poydenis - Chief Revenue Officer

• Andrea Millett - Chief Operating Officer

• Chris Detert - Chief Communications Officer

• Will Starace - Chief Financial Officer

• Kim Iadevaia - Chief Growth Officer

• Areeg Eluri - Head of Business & Legal Affairs

• Latarria Coy - Head of Ethical Media

• Katherine Rae - Head of People

• Jessica Padnes - Head of Media & Client Solutions

• Jenny Lapat - EVP, Operations

• Kristen Dolan - SVP, Growth

• Jesse Batres - EVP, National Sales

• Tara Rothman - EVP, Strategic Partnerships

• Greg Reiss - Head of East Coast Sales

• Greg Liberman - EVP, Head of Midwest Sales

• Jessica Farber - SVP, West Coast Sales

• Kimmy Fleishman - SVP, West Coast Sales

• Headquarters: No specific information is provided.

• Number of Employees: Not specified.

• Revenue: Eclipsed $500M in revenue as of 2022.

• Known for: Influential is recognized as the largest influencer marketing company and is trusted by over 60% of Fortune 500 brands. The company has a reputation for using the industry's richest data powered by smart AI to match creators with brands to achieve real-world business outcomes.

Products

• Products Offered:

• Radius Platform: Enables creator discovery through deep API integrations and strategic partnerships, enhanced by AI.

• AI-Powered Solutions: Using AI modeling, data science, and machine learning for advanced analytics including audience analysis, engagement analysis, psychographic analysis, image recognition, and real-time reporting.

• High-Level Description: The company provides comprehensive influencer marketing services across all major social media platforms, backed by AI technology and data-driven insights.

• Key Features of Products:

• Creator Discovery with personality insights and brand match.

• Computer Vision to analyze image content.

• Comprehensive Audience Analysis including psychographic and engagement analyses.

• Real-Time Reporting for campaign effectiveness.

• Integration and Partnerships with major social media platforms for seamless service delivery.

Recent Developments

• Recent Acquisitions: Acquired by Publicis Groupe in 2024.

• Recent Partnerships:

• Collaboration with The Sandbox for metaverse engagement.

• Partnered with GSTV to expand influencer marketing beyond social media.

• New Features/Products:

• Introduced the TikTok Influential Awards with TikTok.

• Enhanced measurement capabilities for influencer campaigns, contributing to over $2.5B in measurable sales.

• Major Achievements:

• Recognized as Ad Age A-List Social Media/Influencer Agency of the Year.

• Featured in collaboration with Forbes for top creators' earning metrics.

• Development of significant partnerships in NIL marketing.

• Pioneered media buy of in-demo impressions and offline measurement solutions.

• Diversity & Inclusion: Committed over $100M in payouts to diverse creators and champions diversity and inclusion in all campaigns.

Each of these sections is intended to provide a clear and concise understanding of Influential's operations, achievements, and market position using the available data. No additional commentary is included in the report to maintain professionalism and focus on reported facts.