Infogram Company Profile

Background

Infogram is a web-based data visualization and infographics platform founded in 2012 in Riga, Latvia, by Uldis Leiterts, Raimonds Kaze, and Alise Semjonova. The company's mission is to enhance data literacy by empowering users to create and share data visualizations effortlessly.

In May 2017, Infogram was acquired by Prezi, a web-based presentation software company, integrating its data visualization capabilities into Prezi's suite of tools.

Key Strategic Focus

Infogram specializes in providing intuitive tools for creating interactive charts, infographics, and maps. Its primary objectives include:

User-Friendly Design: Offering a WYSIWYG editor that allows users to create visual content without coding skills.

Diverse Template Library: Providing a wide range of customizable templates to cater to various industries and purposes.

Real-Time Data Integration: Enabling users to import data from multiple sources for dynamic visualizations.

The platform serves a broad market, including newsrooms, marketing teams, educational institutions, and government agencies.

Financials and Funding

Prior to its acquisition by Prezi in 2017, Infogram secured $1.8 million in funding in February 2014 to expand its sales and marketing efforts in the U.S.

Technological Platform and Innovation

Infogram's platform is distinguished by:

Intuitive Editor: A user-friendly interface that simplifies the creation of complex data visualizations.

Interactive Features: Tools that allow for the creation of interactive charts and infographics, enhancing user engagement.

Data Import Options: Support for importing data from various sources, including spreadsheets and cloud services.

Leadership Team

Uldis Leiterts: Co-Founder

Raimonds Kaze: Co-Founder

Alise Semjonova: Co-Founder

Competitor Profile

Market Insights and Dynamics

The data visualization market is experiencing significant growth, driven by the increasing importance of data-driven decision-making across industries. Infogram operates in a competitive landscape with several notable players.

Competitor Analysis

Canva: Offers a comprehensive design platform with a focus on ease of use and a vast template library.

Piktochart: Specializes in infographics and presentations, providing a user-friendly interface and a variety of templates.

Visme: Provides tools for creating presentations, infographics, and other visual content, emphasizing customization and interactivity.

Strategic Collaborations and Partnerships

Infogram's acquisition by Prezi in 2017 represents a significant strategic collaboration, combining Prezi's presentation capabilities with Infogram's data visualization tools to offer a more comprehensive suite of services.

Operational Insights

Infogram's competitive advantages include:

Ease of Use: An intuitive platform that requires no coding skills, making it accessible to a broad user base.

Interactive Capabilities: Tools that allow for the creation of engaging, interactive visual content.

Diverse Template Library: A wide range of customizable templates catering to various industries and purposes.

Strategic Opportunities and Future Directions

As part of Prezi, Infogram is positioned to leverage synergies between data visualization and presentation tools, potentially expanding its market reach and enhancing its product offerings. Future directions may include: