Infomo Global Limited: Company Profile

Background

Overview

Infomo Global Limited, established in 2017 and headquartered in Singapore, is a pioneering ad-tech company specializing in data-driven digital advertising solutions. The company leverages telecommunications data to offer innovative marketing and advertising platforms that cater to the evolving needs of various stakeholders within the digital marketing value chain.

Mission and Vision

Infomo's mission is to empower telecom carriers, publishers, and advertisers by providing comprehensive, privacy-compliant advertising ecosystems that enhance audience targeting and engagement. The company's vision is to become a global leader in ad-tech by offering transparent, data-driven solutions that serve as viable alternatives to existing digital advertising platforms.

Primary Area of Focus

Infomo focuses on developing and deploying data-driven digital advertising ecosystems that integrate telecom data with advanced artificial intelligence (AI) and machine learning (ML) technologies. This integration enables the creation of targeted advertising solutions that prioritize consumer privacy and deliver measurable results.

Industry Significance

Operating within the rapidly evolving ad-tech industry, Infomo addresses the challenges posed by the dominance of major players and the impending deprecation of third-party cookies. By leveraging first-party data from telecom carriers, Infomo offers a unique value proposition that enhances the effectiveness and transparency of digital advertising.

Key Strategic Focus

Core Objectives

Data-Driven Advertising Solutions: Develop and implement advertising platforms that utilize telecom data to deliver targeted and effective marketing campaigns.

Privacy Compliance: Ensure all advertising solutions adhere to global privacy standards, providing consumers with control over their data.

Global Expansion: Establish a significant presence in key international markets through strategic partnerships and joint ventures.

Specific Areas of Specialization

Telco-Driven Advertising Ecosystems: Creating advertising platforms that integrate telecom data to offer unique audience insights and targeting capabilities.

AI and ML Integration: Utilizing advanced AI and ML technologies to optimize advertising strategies and enhance campaign performance.

Key Technologies Utilized

Artificial Intelligence (AI): Employing AI algorithms to analyze consumer behavior and predict engagement patterns.

Machine Learning (ML): Applying ML models to continuously improve ad targeting and personalization.

Telecom Data Integration: Leveraging telecom carriers' first-party data to enrich audience segmentation and targeting.

Primary Markets Targeted

Telecom Carriers: Partnering with telecom companies to monetize their data assets through advertising solutions.

Publishers: Providing media companies with tools to manage and sell their advertising inventory effectively.

Advertisers and Agencies: Offering brands and agencies advanced platforms for targeted advertising campaigns.

Financials and Funding

Funding History

As of December 2025, Infomo has been actively seeking funding to support its expansion and technological development. In July 2025, the company was in the process of raising $30 million with the assistance of American investment advisory firm Cohen & Co Capital Markets.

Recent Funding Rounds

July 2025: Initiated a funding round aiming to raise $30 million to bolster global expansion and technological advancements.

Notable Investors

Specific details regarding individual investors have not been publicly disclosed.

Utilization of Capital

The raised capital is intended to:

Expand Global Presence: Establish operations in new markets, including the United States, Brazil, Malaysia, Thailand, and the Philippines.

Enhance Technological Capabilities: Invest in research and development to advance AI and ML integration within advertising platforms.

Strengthen Partnerships: Form strategic alliances with telecom carriers and publishers to broaden the reach of advertising solutions.

Pipeline Development

Key Pipeline Candidates

Infomo is focusing on developing the following key initiatives:

Telco-Driven Advertising Platforms: Platforms that integrate telecom data to offer targeted advertising solutions.

AI and ML Enhanced Ad Solutions: Advertising solutions powered by AI and ML to optimize campaign performance.

Stages of Development

Research and Development: Ongoing development of AI and ML algorithms for ad optimization.

Partnership Formation: Engaging with telecom carriers and publishers to integrate their data into advertising platforms.

Target Conditions

The primary focus is on digital advertising solutions that address the challenges of data privacy and the deprecation of third-party cookies.

Anticipated Milestones

Global Expansion: Establishing a presence in new international markets by the end of 2025.

Technological Advancements: Launching AI and ML-powered advertising platforms in the coming year.

Technological Platform and Innovation

Proprietary Technologies

Telco-Driven Advertising Ecosystem: A platform that integrates telecom data to provide targeted advertising solutions.

AI and ML Algorithms: Proprietary algorithms designed to optimize ad targeting and campaign performance.

Significant Scientific Methods

Data Integration Techniques: Methods for securely integrating telecom data into advertising platforms while ensuring privacy compliance.

Predictive Analytics: Utilizing AI and ML to predict consumer behavior and optimize ad strategies.

Leadership Team

Ananda Rao: Managing Director and Group CEO. Ananda Rao is the founder of Infomo and has a background in technology and business leadership. He has been instrumental in establishing Infomo's strategic direction and global expansion efforts.

Raghavendra Agarwala: Co-founder and Group CTO. Raghavendra Agarwala co-founded TorcAI, which merged with Infomo in 2021. He serves as the Chief Technology Officer, focusing on technological innovation and integration within the company.

George Papadopoulos: Co-founder and CEO of Adfomo. George Papadopoulos co-founded Adfomo, which merged with Infomo in 2021. He serves as the CEO of Adfomo, overseeing its operations within the Infomo group.

Leadership Changes

In 2021, Infomo merged with Adfomo, an Australian ad-tech firm, to create a self-serve media management platform for large publishers in India.

Competitor Profile

Market Insights and Dynamics

The global digital advertising industry is valued at approximately $700 billion, with a significant portion dominated by major players like Google and Facebook. The market is experiencing a shift towards data privacy and the deprecation of third-party cookies, creating opportunities for alternative advertising solutions.

Competitor Analysis

Google: Dominates the digital advertising space with a vast network and data resources.

Facebook: Holds a significant share in social media advertising, leveraging user data for targeted campaigns.

Smaller Ad-Tech Firms: Various companies are emerging, focusing on niche markets and innovative advertising solutions.

Strategic Collaborations and Partnerships

Infomo has formed several strategic partnerships to enhance its market position:

Vodafone Idea Limited (Vi): Launched 'Vi Ads', a programmatic media-buying platform targeting consumers with unprecedented levels of insight and transparency.

Canopus Networks: Announced a partnership to offer telcos worldwide an AI-ML advertising ecosystem powered by industry-leading AI-based network traffic analytics.

Operational Insights

Infomo's strategic collaborations with telecom carriers and publishers provide a competitive advantage by offering unique audience insights and targeting capabilities. The company's focus on data privacy and compliance positions it as a trustworthy alternative in the digital advertising landscape.

Strategic Opportunities and Future Directions

Infomo is well-positioned to capitalize on the growing demand for privacy-compliant advertising solutions. The company's expansion into new markets and continuous technological innovation are key to achieving its strategic objectives.