Ingrid Company Profile

Background

Founded in 2015 and headquartered in Stockholm, Sweden, Ingrid is a delivery experience platform that connects retailers, carriers, and consumers to enhance the shopping experience. The company's mission is to create delivery experiences that fit people's lives by enabling e-commerce businesses to deliver sustainable growth and empowering shoppers to personalize delivery and returns. Ingrid's platform has processed over 130 million orders and is trusted by more than 250 retailers, including notable brands such as Paul Smith, ME+EM, Sneakersnstuff, Estrid, and Farmasiet.

Key Strategic Focus

Ingrid's strategic focus centers on optimizing the entire e-commerce delivery process, from online checkout to order tracking and returns. The platform offers personalized delivery options through AI-driven logic that considers factors like location, timing, and sustainability. This approach aims to increase on-site conversion rates, reduce shipping costs, and boost shipping revenue for merchants. Ingrid's solutions cater to a diverse range of industries, including fashion, lifestyle, and essentials, serving clients such as GANT, Nudie Jeans, and NA-KD.

Financials and Funding

In March 2024, Ingrid secured a €21 million funding round led by Verdane, with participation from Schibsted Ventures. This investment is intended to support the company's international expansion across the Nordic markets, the UK, and the Netherlands, positioning Ingrid as Europe's leading delivery experience platform.

Technological Platform and Innovation

Ingrid's platform leverages AI and technology-driven solutions to personalize delivery experiences. The system analyzes real-time data to offer delivery options that align with consumers' preferences and schedules. Additionally, Ingrid provides a cloud-based transportation management system that facilitates efficient shipment booking, label printing, and end-to-end control. The platform also supports store-based fulfillment, enabling brick-and-mortar stores to function as e-commerce hubs through solutions like click-and-collect and store-to-door deliveries.

Leadership Team

Piotr Zaleski: Co-Founder and Chief Executive Officer. A serial entrepreneur with an extensive retail background, Zaleski co-founded Ingrid to bridge the gap between customer expectations and outdated e-commerce delivery systems.

Klas Kleberg: President and Chairman.

Johan Sydow: Chief Financial Officer.

Erik Johansson: Chief Technology Officer and Product Executive.

Andreas Sjölund: Fractional Chief Revenue Officer.

Competitor Profile

Market Insights and Dynamics

The e-commerce delivery experience market is experiencing significant growth, driven by increasing online shopping and consumer demand for personalized and efficient delivery options. Retailers are investing in technologies that enhance the delivery process to improve customer satisfaction and loyalty.

Competitor Analysis

Ingrid operates in a competitive landscape with several key players offering similar services:

ActiveCampaign: Provides email and marketing automation solutions, focusing on AI-powered automations to enhance customer engagement.

Brevo Marketing Platform: Offers a platform for managing marketing campaigns, transactional emails, and SMS messages.

Insider: An integrated Growth Management Platform that drives growth across the funnel, from acquisition to revenue, using AI and machine learning.

GetResponse: Web-based email marketing software that helps businesses build mailing lists and maximize conversion ratios.

VWO Testing: Enables businesses to create and run tests to increase revenue and combat cart abandonment without coding.

These competitors offer various solutions aimed at enhancing the e-commerce experience, focusing on marketing automation, personalization, and customer engagement.

Strategic Collaborations and Partnerships

Ingrid has established significant partnerships to strengthen its market position and expand its capabilities. The company has collaborated with major brands and retailers such as Paul Smith, ME+EM, Sneakersnstuff, Estrid, and Farmasiet, enhancing its international client lineup. Additionally, Ingrid acquired the returns platform Turnr in November 2023, expanding its product portfolio and reinforcing its commitment to providing comprehensive delivery solutions.

Operational Insights

Ingrid's platform has processed over 130 million orders and is trusted by more than 250 retailers. The company's solutions have led to over 15% increases in conversion rates, 10% net delivery cost savings, and 82% increases in shipping revenue for merchants. These operational achievements highlight Ingrid's effectiveness in enhancing the e-commerce delivery experience.

Strategic Opportunities and Future Directions

With the recent €21 million funding, Ingrid plans to continue its international expansion across the Nordic markets, the UK, and the Netherlands. The company aims to become Europe's leading delivery experience platform by leveraging its technological innovations and strategic partnerships. Ingrid's focus on AI-driven personalization and efficient delivery solutions positions it well to capitalize on the growing demand for enhanced e-commerce experiences.